4P25: Sustained competitive advantage

Question 1

Types of advantage-creating resources that both organizations may contribute to the IOR

Answer 1

4 key: rareness, value, inimitability, non-substitutability

rare, inimitable, non-substitutable, durable, complementary (fit), scarce, low tradability, durable, non-tradable, distinctive/idiosyncratic

Question 2

provide 4 core competencies for the Canada 2022 summer games

Answer 2

1. promote Canadian sport 2. develop young athletes 3.longevity/reputation 4. tourism and community enhancement in the Niagara region

Question 3

Exp of a rare resource for CSG 2022 and Tim Hortons and how they can be used to attract customers

Answer 3

CSG: High end amateur multi sport sporting event
- advertise as exclusive event based on quality
Tims: product capabilities
- advertise CSG on side of their cups

Question 4

Exp of a inimitatable resource for CSG 2022 and Tim Hortons and how they can be used to attract customers

Answer 4

CSG: Nationally recognize, only one of its type
- advertise is exclusivity to customers, CSG coming to your community is an outstanding opportunity
Tims: most coffee shops in Canada
- Advertise as Canadas top coffee shop

Question 5

Exp of a non-subtitudable resource for CSG 2022 and Tim Hortons and how they can be used to attract customers

Answer 5

CSG: HIghest level amateur athletes
- once in a life time opportunity to see future olympians

tims: brand
- positive reputation with regards to community engagement etc

Question 6

Exp of a durable resource for CSG 2022 and Tim Hortons and how they can be used to attract customers

Answer 6

CSG: Infrastructure
- for the long term good of the city, will be used for years to come and associated fodly with CSG

Tims: Reputation as a community based company (timbits hockey, summer camps, etc)
- Strongly associated with community

Question 7

Exp of a complimentary (fit) resource for CSG 2022 and Tim Hortons and how they can be used to attract customers

Answer 7

Emphasis on community enhancement:

- CSG: can host charity events/sports camps for underprivileged youth in partnership with tims

Question 8

Exp of a distinctive/idiosyncratic resource for CSG 2022 and Tim Hortons and how they can be used to attract customers

Answer 8

CSG: Community engagement towards the love of sport
- can use this to sell tickets merch, etc all in the spirit, but can also use this to positively impact the Niagara region via economic stimulation and promotion of health
Tims: Community leadership
- in collab with CSG can help to play a major role in helping accomplish goals regarding continued emphasis on physical health via exercise and mental health via community and play

Question 9

provide 4 core competencies for Tims

Answer 9

1. Brand equity
2. community leadership (especially via sport)
3. customer service
4. Product capabilities