4A - business change

Question 1

Business change

Answer 1

is the alteration of behaviours, policies, and practices of a business

Question 2

proactive approach

Answer 2

involves a business changing to avoid future problems or take advantage of future opportunities.

Question 3

reactive approach

Answer 3

involves a business changing in response to a situation or crisis.

Question 4

similarities

Answer 4

• both approaches are utilised by a manager or business to implement change
• both approaches involve the business undertaking change for future benefits, such as growth, progression and to improve or restore its brand image.

Question 5

differences

Answer 5

• proactive change occurs when a business takes advantage of an opportunity and avoids future problems
• reactive change occurs in response to a situation or crisis that is essentially forcing the business to change