4.8 E-commerce Flashcards
E-commerce
the trading of goods and services via the internet, electronic systems and computer networks.
What are the common features of e-commerce?
global reach 24/7 accessibility access to information consumer reviews impersonal interaction barrier to entry
What are the different types of e-commerce?
B2C
C2C
B2B
Business to consumer (B2C)
e-commerce directly catered for the end-user, i.e. the consumer.
Consumer to consumer (C2C)
an e-commerce platform that enables customers to trade with each other.
eBay
Business to business (B2B)
e-commerce catered for the needs of other businesses.
What are the benefits of e-commerce?
provides another source of revenue another channel of distribution greater flexibility reduced packaging reduced overheads reduced operating costs more choice and convenience for customers
What are the costs of e-commerce?
set-up costs are high
credit card companies impose finance charges
fraudulent trade takes place
spam and unethical marketing opportunities
unsuitable for some businesses and customers
reliant on technology that is not necessarily available to all businesses and countries
internet is prone to hackers and breakdowns
job losses