4.6 The extended marketing mix Flashcards
1
Q
What are the 7Ps of marketing?
A
people product price promotion place physical evidence process
2
Q
The effectiveness of people in marketing or delivering a service can be measured in a number of ways:
A
appearance and body language of the staff
aptitudes and attitudes
feedback
efficiency
3
Q
What is process in the marketing mix?
A
the way in which a service is provided or delivered.
4
Q
What does process in the marketing mix include?
A
payment methods waiting (queue) time customer services after-sales care delivery processes
5
Q
What is physical evidence in the marketing mix? Why is it important
A
tangible aspects of a service
-> important for service businesses in most industries
