4.3.3 Cultural & Social Factors

Question 1

What are the different cultural & social factors that businesses need to consider to effectively market their products/services in different countries & regions?

Answer 1

• Cultural differences
• Unintended meanings
• Inappropriate/inaccurate translations
• Inappropriate branding & promotion
• Language
• Different tastes

Question 2

How it benefit a business if they conisder the different cultural & social factors?

Answer 2

• It can help businesses build strong relationships w their global customers & achieve long-term success

Question 3

Why may a business need to consider cultural differences?

Answer 3

• Businesses must be aware of how businesses & customers interact in new global markets
• Businesses need to understand cultural differences in areas such as values, beliefs, customs, & traditions & adapt their marketing strategies accordingly

Question 4

Why may a business need to consider different tastes?

Answer 4

• Tastes and preferences vary greatly between cultures and regions
• Businesses must ensure that their products & services are adapted to meet local preferences

Question 5

Why may a business consider language?

Answer 5

• Businesses must ensure that their marketing messages are translated accurately & appropriately
• This involves understanding language nuances & idioms

Question 6

Why may a business consider unintended meanings?

Answer 6

• Unintended meanings can arise when businesses use images, symbols, or language that have different connotations in different cultures

E.g. the colour white symbolises purity and innocence in Western cultures, but it represents death & mourning in some Asian cultures

Question 7

Why may a business need to consider inappropriate or inaccurate translations?

Answer 7

• Inappropriate or inaccurate translations can lead to serious consequences for businesses, including loss of credibility, legal implications, & damage to brand reputation
• Businesses must use professional translation services & consult with local experts to ensure that their messages are accurately translated & culturally appropriate.

Question 8

Why may a business need to consider inappropriate branding or promotion?

Answer 8

• Inappropriate branding & promotion can occur when businesses use images, symbols, or language that are offensive or inappropriate in different cultures