1.3.1 Product or Service Design Flashcards
1
Q
What are the 4P’s involved in the marketing mix?
A
- Product
- Price
- Place
- Promotion
2
Q
What makes up the design mix?
A
- Function
- Aesthetics
- Costs
3
Q
What is the role of function in the design mix?
A
- Refers to the specific task it is designed to perform
- Most important aspect of its design- Determines how well product will meets the needs of its intended users
4
Q
What is the role of aesthetics in the design mix?
A
- Refers to products visual & sensory appeal
- Play’s an important role in attracting customers, creating brand loyalty & generating word of mouth recommendations
5
Q
What is the role of costs in the design mix?
A
- Cost directly affects price point at which product can be sold
- Well designed product shld balance cost & value
6
Q
What are the two current changes in social trends which require adaptation to the design mix?
A
- Changes as a result of concern to resource depletion
- Changes about ethical sourcing
7
Q
How will resource depletion adapt to the design mix?
A
Customers- becoming increasingly aware of need to conserve natural resources & reduce waste
- Product design mix may change to reflect waste minimisation & re-use & recycle
- Companies may choose to design products that use fewer materials, more durable,& can be easily disassembled for recycling or repair
8
Q
How will ethical sourcing be incorported into the design mix?
A
- Products produced without exploitation of workers or environmental damage
-Companies may change their product design mix to incorporate sustainable materials & production processes (healthy)
