4.3.2 Niche markets, 4.2.5 global competitiveness, 4.3.3 cultural/social factors Flashcards
1
Q
Aspiration pricing
A
this means ignoring costs and competitors in pitching a price so high as to tempt those who wish to show off their wealth
2
Q
cultural diversity
A
the different interests and values of people from different national backgrounds
3
Q
appreciating
A
when the value of a currency rises
4
Q
capital productivity
A
the efficiency with which capital is used
5
Q
depreciation
A
when the value of a currency falls
6
Q
poaching
A
poaching labour means hiring staff trained by others: they pay for the training but you benefit from it
7
Q
culture
A
the commonly accepted values, beliefs and behaviours within a country
