3.1.3 SWOT analysis, 3.1.4 Impact of external influences

Question 1

Benchmarking

Answer 1

comparing your own performance with that of your rivals, to try and identity and learn from best practice

Question 2

demography

Answer 2

factors relating to the population, such as changes with the number of older people or in the level of immigration

Question 3

Lobbying

Answer 3

the term originated in the ‘lobby’ between the House of Commons and House of Lords; it was where electors come to talk to their local MP

Question 4

Disruptive

Answer 4

technology would shift a whole sector towards a new way of doing things. This is very painful for those left behind

Question 5

‘What if’ questions

Answer 5

these are hypothetical (that is, they are used to test out different possibilities or theories)