4.3.1 Marketing

Question 1

Ethnocentric

Answer 1

centering on your own ethnicity, in other words sticking with the habits and attitudes that are common within your culture. It implies a refusal to change the product to suit local tastes

Question 2

Polycentric

Answer 2

welcoming of all cultures, and therefore willing to try and adsorb new things such as foods and flavors from other countries. Polycentric marketing implies a clear ambition to spread a product internationally, localising as necessary

Question 3

Price discrimination

Answer 3

charging different people different prices for the same product or service