4.3 - Types of Advertising Medium Used to Attract and Retain Customers Flashcards
What is Advertising?
Is positive communication with existing and potential customers
What are two types of Advertising?
- Digital Media
- Non-digital Media
What are examples of Digital Media?
- Websites
- Vlogs & Blogs
- Podcasts
- Banner & Pop Ups
- Social Media
- SMS Text
What are the reasons to consider advertise using a Website?
- Can reach a wide audience
- Can provide detailed information
- Provides a point of reference for customers
What are the things to consider advertise when using a Website?
- May need external expertise to create
- Needs updating regularly
- Can be difficult to reach new customers
What are the two forms of advertising on Social Media?
- Organic - where a business use their own account to build a following
- Paid-for - Where a business pays for posts to be seen by users
What are the reasons to consider advertise using Social Media?
- Encorages user interaction
- Affordable, and budget can be controlled
- Can target users with particular interests
What are the things to consider advertise when using Social Media?
- Adverts can annoy users
- No control over content adverts appear next to
- Organic can take time to build a following
What are the reasons to consider advertise using Vlogs & Blogs?
- Can target users interested in the content
- Can have an impact quickly
- Affordable and budget can be controlled
What are the things to consider advertise when using Vlogs & Blogs?
- Adverts can annoy users
- Links may be removed once payment is made
- No control over the quality of content
What are Banners & Pop-ups?
Types of adverts that are displayed on websites not owned by a business
What are the reasons to consider advertise using Banners & Pop-ups?
- Can reach a wide audience
- Affordable and budget can be controlled
- Can target users with particular interests
What are the things to consider advertise when using Banners & Pop-ups?
- Adverts can annoy users
- Adblocking software may prevent adverts being shown
- May require prolonged period to be effective
*What are examples of Non-digital media?
- Newspapers
- Magazines
- Radio
- Billboards
- Cinema
- Leaflets
What are Newspapers?
Ads printed in newspapers to target readers in specific areas
What are the advantages of Newspaper Advertising?
- Reaches a local audience
- Cheaper than TV or radio
- Can include detailed information
What are the disadvantages of Newspaper Advertising?
- Limited to people who buy newspapers
- Short lifespan — newspapers are often discarded after a day
- Harder to engage younger audiences
What are Magazine Advertisements?
Ads placed in magazines tailored to specific topics or interests
What are the advantages of Magazine Advertisements?
- Targets specific audiences based on interests (e.g., fashion, sports)
- High-quality visuals attract attention
- Magazines have a longer lifespan than newspapers
What are the disadvantages of Magazine Advertisements?
- More expensive than newspaper ads
- Long lead time to publish
- Limited reach compared to digital platforms
What are Billboards?
Large printed ads displayed in public areas to grab attention
What are the advantages of Billboards?
- Highly visible and hard to ignore.
- Can reach large audiences in busy areas.
- Cost-effective for long-term exposure.
What are the disadvantages of Billboards?
- Expensive in prime locations.
- Limited to brief messages — can’t include too much detail.
- People might not pay attention if they pass by quickly.
What are Leaflets?
Small printed ads distributed by hand, post, or left in public spaces
