4.3 - Types of Advertising Medium Used to Attract and Retain Customers Flashcards
What is Advertising?
Is positive communication with existing and potential customers
What are two types of Advertising?
- Digital Media
- Non-digital Media
What are examples of Digital Media?
- Websites
- Vlogs & Blogs
- Podcasts
- Banner & Pop Ups
- Social Media
- SMS Text
What are the reasons to consider advertise using a Website?
- Can reach a wide audience
- Can provide detailed information
- Provides a point of reference for customers
What are the things to consider advertise when using a Website?
- May need external expertise to create
- Needs updating regularly
- Can be difficult to reach new customers
What are the two forms of advertising on Social Media?
- Organic - where a business use their own account to build a following
- Paid-for - Where a business pays for posts to be seen by users
What are the reasons to consider advertise using Social Media?
- Encorages user interaction
- Affordable, and budget can be controlled
- Can target users with particular interests
What are the things to consider advertise when using Social Media?
- Adverts can annoy users
- No control over content adverts appear next to
- Organic can take time to build a following
What are the reasons to consider advertise using Vlogs & Blogs?
- Can target users interested in the content
- Can have an impact quickly
- Affordable and budget can be controlled
What are the things to consider advertise when using Vlogs & Blogs?
- Adverts can annoy users
- Links may be removed once payment is made
- No control over the quality of content
What are Banners & Pop-ups?
Types of adverts that are displayed on websites not owned by a business
What are the reasons to consider advertise using Banners & Pop-ups?
- Can reach a wide audience
- Affordable and budget can be controlled
- Can target users with particular interests
What are the things to consider advertise when using Banners & Pop-ups?
- Adverts can annoy users
- Adblocking software may prevent adverts being shown
- May require prolonged period to be effective
*What are examples of Non-digital media?
- Newspapers
- Magazines
- Radio
- Billboards
- Cinema
- Leaflets
What are Newspapers?
Ads printed in newspapers to target readers in specific areas
What are the advantages of Newspaper Advertising?
- Reaches a local audience
- Cheaper than TV or radio
- Can include detailed information
What are the disadvantages of Newspaper Advertising?
- Limited to people who buy newspapers
- Short lifespan — newspapers are often discarded after a day
- Harder to engage younger audiences
What are Magazine Advertisements?
Ads placed in magazines tailored to specific topics or interests
What are the advantages of Magazine Advertisements?
- Targets specific audiences based on interests (e.g., fashion, sports)
- High-quality visuals attract attention
- Magazines have a longer lifespan than newspapers
What are the disadvantages of Magazine Advertisements?
- More expensive than newspaper ads
- Long lead time to publish
- Limited reach compared to digital platforms
What are Billboards?
Large printed ads displayed in public areas to grab attention
What are the advantages of Billboards?
- Highly visible and hard to ignore.
- Can reach large audiences in busy areas.
- Cost-effective for long-term exposure.
What are the disadvantages of Billboards?
- Expensive in prime locations.
- Limited to brief messages — can’t include too much detail.
- People might not pay attention if they pass by quickly.
What are Leaflets?
Small printed ads distributed by hand, post, or left in public spaces
What are the advantages of Leaflets?
- Cheap and easy to produce.
- Can target specific areas or events.
- Can include a lot of detailed information.
What are the disadvantages of Leaflets?
- Many people throw them away without reading.
- Limited reach compared to other methods.
- Printing costs add up for large quantities.
What is Radio Advertising
Ads played on radio stations to reach listeners during specific times
What are the advantages of Radio Advertising?
- Targets specific audiences based on station or time.
- Cheaper than TV ads.
- Can use catchy jingles to make it memorable.
What are the disadvantages of Radio Advertising?
- Limited to listeners of specific radio stations.
- No visuals to support the message.
- Ads are fleeting and can’t be revisited.
