2.2 - Primary market research -consumer trial Flashcards
1
Q
What is Primary Market Reseach?
A
New information that is collected directly from a source
for a specific purpose
2
Q
What are Advantages of Primary Market Research?
A
- It is up to date
- The data obtained is not available to competitors
- it is specific and in context
3
Q
What are Disadvantages of Primary Market Research?
A
- It is expensive to collect
- Respondents need to reflect the whole market
- It is time consuming
4
Q
What are the methods of Primary Market Research?
A
- Surveys
- Questionnaires
- Consumer Trials
- Test Marketing & Pilots
- Focus groups
- Observations
5
Q
What is a Survey?
A
A detailed study that involves analysing and gathering information
6
Q
What are Advantages of a Survey?
A
- Access to many respondents
- Each respondents can provide large amounts of information
7
Q
What are Disadvantages of a Survey?
A
- Needs careful planning
- Takes longer since results need to be analysed
8
Q
What is a Questionnaire?
A
A list of questions designed to gather information from people
9
Q
What are Advantages of a Questionnaire?
A
- Easy to analyse as responses are recorded in the same way
- They are cost-effective
10
Q
What are Disadvantages of a Questionnaire?
A
- Structure and order of questions need to be planned
- Responses may be incomplete
11
Q
What is a Consumer Trial?
A
Gather volunteers’ personal opinions about a product in order to obtain feedback their views on it
12
Q
What is are Advantages of a Consumer Trial
A
- Raises product awareness
- Consumers can actually touch and taste/feel the product
