4.1 - Types of pricing strategies Flashcards
1
Q
What is Marketing about?
A
- The target customers
- Finding out what they want
- Making it easy for them to obtain
- Ensuring they know about it
2
Q
What are the four marketing mix?
A
- Place
- Promotion
- Price
- Product
3
Q
Why is Product important?
A
Having a product that people want will make it easier to sell
4
Q
What is are the factors of developing a product?
A
- Researching the market
- Building and testing prototypes
- Producing the final product
5
Q
What are the factors of thinking carefully about price?
A
- Is the product new or well established
- How much are people prepared to buy for
- How much do competitors stand
6
Q
What is place?
A
Where a product is sold
7
Q
What are the factors of considering the place of where a product is sold?
A
- Markets
- Shops
- E - commerce
8
Q
What are the number of methods Promotion is available?
A
- Advertising
- Sales Promotion
- Public Relations
