4.3- monopolistic competition Flashcards
Monopolistic competition
Monopolistic competition
Combines a monopoly and competitive market structures
Characteristics of monopolistic competition
Large number of buyers and sellers
Differentiated products
Some control over price
Low barriers of entry / exit
Non-price competition (ads)
Features of a perfect competition in monopolistic competition
Large number of small firms
Easy entry / exit
0 supernormal profit LR due to easy entrance for other firms
Features of a monopoly in monopolistic competition
Control over price due to differentiated goods
Demand is greater than marginal revenue
Not efficient
Strengths of monopolist competition
Competition leads to no unfair pricing
Diversity of products created
More efficient than a monopoly
Weaknesses of monopolistic competition
Brand loyalty means new firms may not be considered
Limited economies of scale
Lack of perfect knowledge from consumers / producers