4.2: Norman's Three Levels of Design

Question 1

Norman’s Three Levels of Design

Answer 1

Design Consideration
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Appearance and Utility
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v Visceral Behavioral Reflective
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DESIGNER USER
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Question 2

What are Norman’s 3 levels of emotion that influence our experience of the world in a particular way?

Answer 2

Visceral - Expectation induced reactions
Behavioral - Expectation induced reactions
Reflective - Intellectual induced reactions

Question 3

Visceral Design

Answer 3

Visceral design relates to our immediate impression of a design.

Question 4

Behavioral Design

Answer 4

Behavioral Design relates to our experience of using a design.

Question 5

Reflective Design

Answer 5

Reflective Design relates to how we interpret a design and what it means to us.