2.3: User Research: What It Is and Why You Should Do It

Question 1

What does all user research have in common?

Answer 1

It helps place people at the center of your design process and your products.

Question 2

Why do we use user research?

Answer 2

To inspire your design, to evaluate your solutions, and to measure your impact

Question 3

User research is divided into which two methods?

Answer 3

Quantitative and qualitative

Question 4

What is quantitative user research?

Answer 4

Quantitative user research methods seek to measure user behavior in a way that can be quantified and used for statistical analysis. ex. Surveys, formal experiments

Question 5

What is qualitative user research?

Answer 5

Qualitative research is exploratory and seek to get an in-depth understanding of the experiences and everyday lives of individual users or user groups.
ex. Interviews

Question 6

What are 3 reasons for doing user research?

Answer 6

1. To create designs that are truly relevant to your users
2. To create designs that are easy and pleasurable to use
3. To understand the return on investment (ROI) of your user experience (UX) design