2.2: How to Sell UX Design to Clients

Question 1

Benefits of UX Design within an organization?

Answer 1

1. More commercially viable offering = higher levels of profit
2. Tweaks can be worked out before product launch, rather than after saving money
3. UX provides quality measure of a product. Possibly saving the company’s reputation
4. Prevents scope creep
5. Competitive products based evidence not on the “gut instinct” of the team

Question 2

What percentage do KPI’s increase when using UX? Who is the source?

Answer 2

83%

Jacob Nielsen

Question 3

What is scope creep?

Answer 3

ow a project’s requirements tend to increase over a project lifecycle

Question 4

What is UCD?

Answer 4

User-centered Design

Question 5

What are 5 proven ROI gains from UX

Answer 5

1. Overall revenue/conversion boost (loyalty)
2. Lower support calls
3. Reduced development waste
4. Increase customer satisfaction
5. Reduces the risk of building the wrong product

Question 6

What are the 5 phases of design thinking?

Answer 6

1. Emphasize with users
2. Define your user’s need / problems and your own insights
3. Ideate - challenge assumptions
4. Prototype
5. Test