4.2 influence of the media Flashcards
decline in trust of broadcast media in 2003 81% of people trusted the BBC whereas in 2020 this was only
47%
decline in trust of broadcast media in 2003 82% of people trusted ITV whereas in 2020 this was only
41%
BBC was the most used only source during
2019 elections
journalists as directors of communications for parties ie
- Allistair Campbell (Blair) - former political editor of the Daily Mirror
- Andy Coulson (Cameron) - former editor of News of the World
- Seamus Milne (Corbyn) - ex-Guardian journalist
daily mirror and guardian investigated into wether Dominic Cummings broke lockdown rules in 2020 became lead
story across social and broadcast media , print media lead on issues and more trusted broadcasters follower
influence of media in sacking of Suella Braverman , pressure mounted on
Rishi Sunak after criticism of police in regards to pro Palestine protests
Rochdale by elections 2024 , George Galloway used the media to put out his pro Palestine views , thus appealed to the
muslim voters and voters concerned with the issue using media and was able to win the election
OFCOM regulates the media in the UK , some requirements if this media include balanced reporting an example of where this is not the case is
GB news
OFCOM finds GB news guilty of breaking impartiality rules for example in march 2023 , with the interview with Jeremy hunt the investigation found that
in discussing these (HS2, Cost of living crisis, Corporate tax etc) matters, the programme was overwhelmingly reflective of the viewpoints of different strands of opinion within the Conservative Party.
OFCOM upheld three complaints against GB news for breaching impartiality in 2023 , the Gb news model of serving politicians as presenters has
broken previous boundaries and is also subject to ongoing investigation
in January 2023 the ITV drama “Mr Bates vs The Post Office” re exposed the post office scandal to the public where nearly
1000 post masters were wrongly prosecuted for stealing info between 1999-2015
the BBC re aired their panorama episode on the scandal in January akin to ITV , this mass coverage caused
the government to announce an upfront payment of £75k to postmasters
a 2015 election survey found that 62% of people cited television as the
strongest influence in helping them form an opinion
- the leaders debate in 2010 was watched by 10 million people
in January 2024 , Keir starmer dismissed ‘ nonsense ‘ reports that he will duck TV debates , instead saying that he is happy to debate Sunak . this is perhaps because he doesn’t want to look like a weak leaser reminiscent of how in
20177 then PM Theresa May infamously refused to debate with Cornyn , making her appear as an insecure leader .
- Green Party leader Caroline Lucas summarised this succinctly: “(the) first rule of leadership is to show up… You don’t say it’s the most important election of our lifetime and not be bothered to show up.”
