4.10.3 - The Determinants of Aggregate Demand Flashcards
What are the determinants of consumption?
- Interest rates
- The level of income
- Expected future outcome
- Wealth
- Consumer confidence
- The availability of credit
- Distribution of income
- Expectations of future inflation
What is the rate of interest?
The reward for lending savings to somebody else (i.e. a bank) and the cost of borrowing.
What happens when rates of interest rise?
People will be more likely to save and the amount consumed will fall.
What is the Keynesian theory of consumption and saving?
“… men are disposed, as a rule and on average, to increase their consumption as their income increases, but not by as much as the increase in their income.”
i.e. absolute consumption will rise, but consumption falls as a fraction of total income.
Why may absolute income not be the greatest determinant of consumption?
Planned consumption may be more influenced by a notion of expected income over a much longer time period.
Many people save based on the notion of income over their life i.e. pensions, and people will contribute to this regardless of temporary fluctuations in annual incomes.
What is the life-cycle theory of consumption?
A theory that explains consumption and saving in terms of how people expect their incomes to change over the whole of their life cycles.
How is wealth a determinant of consumption?
The stock of wealth (which for most people involves houses and cars) will fluctuate.
As wealth rises (i.e. house prices rise), there is a ‘feel-good’ factor amongst property owners, and consumer spending increases. The inverse is also true.
How is consumer confidence a determinant of consumption?
When consumer optimism changes (likely due to expected income and wealth), consumer consumption changes.
When consumer optimism increases, consumer consumption also increases. The inverse is also true.
What is the availability of credit?
Funds available for households and firms to borrow.
What is the credit crunch?
Occurs when there is a lack of funds available in the credit market, making it difficult for borrowers to obtain financing, and leads to a rise in the cost of borrowing.
How does the availability of credit influence consumption?
If credit is available easily and cheaply, consumption increases as people supplement current income by borrowing.
In the inverse, the credit crunch after the ‘08 financial crisis involved interest rates rising and the supply of credit drying up.
How does the distribution of income influence consumption?
Rich people save a greater proportion of their income than poor people, so redistribution of income from rich to poor will increase consumption.
What is the distribution of income?
The spread of different incomes among individuals and different income groups in the economy.
How do expectations of future inflation affect consumption?
Uncertainty caused by fears of rising inflation increases precautionary saving and therefore reduces consumption.
What is the personal savings ratio?
Realised or actual personal saving / personal disposable income.
Measures the actual or realised saving of the personal sector as a ratio of total personal sector disposable income.