(4.1.) Strategische Analyse Flashcards by Laura R | Brainscape

Q

3 Ebenen der strategischen Analyse

A

umweltanalyse
Marktanalyse
Unternehmensanalyse

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Q

Umweltanalyse

A

Politik, Gesellschaft, Technologie, Wirtschaft

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Q

Marktanalyse

A

Kunden, Wettbewerber, Lieferanten, Produkte

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Q

Unternehmensanalyse

A

Stärken, Schwächen

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