4 - Workplace: HR in the Global Context Flashcards
Globalization
- “The inevitable integration of markets, nation-states and technologies to a degree never witnessed before…”
Thomas L. Friedman
- Changes the way we see the world around us and how we interact with all the dynamic forces.
Connections in a Globalized World
- HR needs to distinguish between large-scale forces and trends and more immediate events and “trendy” phenomena.
- Global forces (political, economic, social, technological, legal, environmental) are and should be seen as interconnected.
- While a given force’s effects are global, their impact on different cultures, industries, and organizations may be unique.
Forces Shaping Globalization
- Foreign Direct Investment
- The Diaspora
- Demographic Dichotomy
- Reverse Innovation
Foreign Direct Investment
(Forces Shaping Globalization)
- Investment of foreign assets into domestic structures, equipment, organizations
- Leading indicator of shift and major feature of globalization
The Diaspora
(Forces Shaping Globalization)
- Mass migration from homeland to multiple destinations
- Communities of voluntary emigrants bonded by common heritage
Demographic Dichotomy
(Forces Shaping Globalization)
- Younger workforce in emerging economies; aging workforce in developed economies
- Creates educational, skills dividends and deficits
Reverse Innovation
(Forces Shaping Globalization)
Innovations created for or by emerging markets and then imported to developed markets
Hyperconnectivity
Increasing digital interconnection of people - and things - anytime and anyplace
Role of Global HR
- Help create the organization’s global strategy
- Align HR processes and activities with that strategy
- Enhance communication between the organization and its stakeholders
- Ensure that HR can fulfill its role and demonstrate its value
- Adapt to the cultural and legal contexts of each area of the global organization
Push Factors - Globalization
- Saturated local markets
- Increased cost pressures
- Decreased local access to materials and talent
- Restrictive government policies
- Trade agreements that increase domestic competition
- Globalized supply chain
Pull Factors - Globalization
- Greater strategic control
- Policies promoting outward foreign investment
- Trade agreements that offer protection of intellectual property
Perlmutter’s Headquarters Orientations
- Ethnocentric
- Polycentric
- Regiocentric
- Geocentric
Ethnocentric
Perlmutter’s Headquarters Orientations
- Headquarters maintains tight control over subsidiaries.
- “One best way.”
Polycentric
Perlmutter’s Headquarters Orientations
- Subsidiaries develop strategies consistent with local business practices and cultures.
- “Many best ways.”
Regiocentric
Perlmutter’s Headquarters Orientations
Communication and coordination are high within the region but not between regions and headquarters.
Geocentric
Perlmutter’s Headquarters Orientations
- Headquarters and subsidiaries form a network, each contributing specific expertise.
- “Team way.”
Global Integration
Strategic Globalization:
- Consistency of approach
- Standardized processes
- Common corporate culture across global operations
Advantages of Global Integration
- Economies of scale
- Integrated value chain activities
- Serve globally integrated customers
- Global branding
- Shared organizational capabilities and knowledge
- Better quality assurance
- Leverage global assets for local competition
Local Responsiveness
Strategic Globalization
- Adapt to needs of local markets
- Allow subsidiaries to develop unique products, structures, and systems
Advantages of Local Responsiveness
- Better respond to local customer needs or specialized local distribution demands
- Gain efficiencies from using local substitute products and components, local workforce, local networks
- Better/easier compliance with local laws and regulations
GI-LR Matrix
GI-LR Matrix
International Strategy
- Low in global integration; low in local responsiveness.
- Foreign divisions in host countries are seen as “appendages” to home country.
- Strategy, research and development, management, and management culture derive from home country.
GI-LR Matrix
Multidomestic Strategy
- Low in global integration; high in local responsiveness.
- Decentralized portfolio of subsidiaries that operate with fair degree of independence from each other and from headquarters, which remains in home country.
- Knowledge is shared on local rather than global level.
GI-LR Matrix
Global Strategy
- High in global integration; low in local responsiveness.
- “Hub and spoke” relationship between headquarters and subsidiaries; headquarters integrates operations to take advantage of conditions in subsidiary markets and standardizes products or services.