4. Organizing NPD Process Flashcards
product innovation
company’s capability to introduce new products + features
firms operating in high change environments need to develop products…
quickly (respecting TMT)
ongoing basis
decreasing costs
high quality level
phases in the NPD process
idea stage
scoping + business case
development
testing
process development
launch
gate model
control mechanism at the end of each phase
4 alternatives: GO, KILL, REVIEW, FREEZE
evaluation criteria
corporate objectives, strategy, policy + values
marketing criteria
R&D criteria
financial criteria
production criteria
concept design
focuses on providing design solutions + technical innovation
cost of changes
increases w/ each phase in NPD process
sequential engineering approach
each stage is carried out separately, and the next stage cannot start until the previous is finished
- one direction
- high specialization
- main goal: reduce degree of uncertainty
concurrent engineering approach
- cross-sectional team approach
- simultaneous work on different phases = overlap
- upstream + downstream of information
- reduces time to market + payback period
ICT support in NPD process
communication technologies
product configurators
digital mock-up
CAD systems
rapid + virtual prototyping
impact of ICT on the evolution of NPD process
decreased TMT
decreased cost of different phases
increased customer interactions (more coherent solutions)
increased collaboration w/ supply chain actors
key principles for high productivity in NPD process (7)
customer focused
front-end loading (due diligence)
spiral development
holistic approach
metrics, accountability + continuous improvement
effective portfolio management
lean, scalable + adaptable process
