3. Strategy + Innovation Portfolio

Question 1

general objectives of project mapping

Answer 1

link corporate strategy to product plan

distribute resources in order to satisfy market needs

tool to check what has been done + needs to be done

Question 2

how does a project map link corporate strategy to product plan?

Answer 2

classifies the development of projects depending on:

• degree of newness
• time to market

Question 3

different project classifications

Answer 3

basic R&D

breakthrough

platform

derivatives

cost reduction/law compliance

by product/new markets

Question 4

basic R&D

Answer 4

project objectives are more scientific than commercial

often collaborations w/ external parties (universities, partners…)

Question 5

breakthrough

Answer 5

radical changes in product technologies or productions processes

often create new products + markets

Question 6

platform

Answer 6

create a new generation of a product line

• new functionalities or technologies

Question 7

derivatives

Answer 7

incremental improvement to existing product or process

focus is on customer or on cost reduction

Question 8

cost reduction/law compliance

Answer 8

imply big technical changes + risk of process

obtain a product similar to one already on the market

Question 9

by product/new markets

Answer 9

obtaining new products in new market w/ slight modifications of current production process/technology

Question 10

objective of project mapping (matrix)

Answer 10

classification of projects per typology can help to decide which is the best mix to launch new products

different clusters help management characterize each class

Question 11

types of project mapping

Answer 11

project roadmaps = timeline focused

project maps = degree of novelty