17. Role of Markets & VKB

Question 1

different types of VKB

Answer 1

technology marketplace:

• transaction
• back end

innovation marketplace:

• solution
• back end

customer network operator:

• transaction
• front end

customer community operator:

• solution
• front end

back end: product design + testing
front end: ideation + concept

Question 2

difference b/w relationships based on transaction vs on solution

Answer 2

transaction: simply mediate information

solution: add to solution
1. network access
2. knowledge absorption
3. knowledge integration
4. knowledge implementation

Question 3

technology marketplace

Answer 3

connect sellers of technology w/ potential buyers

• sell pre-codified knowledge
  ex: yet2 = intellectual property marketplace

Question 4

innovation marketplace

Answer 4

exchange intellectual property

• provide solutions for specific customers
  ex: innocentive

Question 5

customer network operators

Answer 5

knowledge is imported from behaviour + feedback of individual customers (many-to-many)

ex: comscore network

Question 6

customer community operator

Answer 6

connecting firms w/ customers who form a community based on common interests (many-to-community)

• mediate dialogue
  ex: edmunds