4 Modes of Entry Flashcards

1
Q

what is a mode of entry?

A

a planned strategy to establish a businesses delivery of goods or services into a new market

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2
Q

what are the three most common modes of entry?

A

movement of goods, contractual agreements, development of strategies in other countries

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3
Q

what is licensing?

A

a contractual agreement that allowed one business to use another businesses intellectual property

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4
Q

what are the three types of licensing?

A

exclusive license, non-exclusive license and open source license

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5
Q

what is a joint venture?

A

are partnerships that allow businesses with complimentary skills to benefit from the others strengths

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6
Q

what is outsourcing?

A

a strategic decision to transfer certain activities in the business operations to external specialists or strategic allies

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7
Q

what is offsharing?

A

is the transfer of jobs to different countries to leverage an advantage such as cost

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8
Q

what is a sales subsidary?

A

sells the products of the ownership company through its subsidiaries

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