3 Expansion Strategies Flashcards

1
Q

what is a niche market?

A

a small segment of the market that has a unique set of characteristics, focusing on a specific demographic

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2
Q

what does a niche market provide a business?

A

allows the opportunities to compete with larger businesses that may already have a majority

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3
Q

what is research and development?

A

the activities a business engages in to develop new services or products, improve existing services or products or evolve its processes

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4
Q

why are emerging technologies important?

A

businesses that invest in research and development and strive for innovation will develop, utilize or encounter emerging technologies

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5
Q

what are some examples of r &d and innovation?

A

new product development, new process development, process intensification, enhance existing products and absorption of new technologies

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6
Q

what is the point of emerging technologies?

A

for a business must constantly evaluate its activities and to re-evaluate its priorities and rethink the use of their technologies

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