4. Electronic Business vs. Mobile Business

Question 1

What is mobility?:

Answer 1

(1) Flexibility, motion
(2) But also changeability, inconsistency, unstableness
- -> there is spatial (geographical) , temporal (speeding up, e.g. new technologies) & contextual (framing through circumstances) mobility

Question 2

Degrees of Mobility

Answer 2

• • Wandering (mobile at one place)
• • Visiting (move & sit down)
• • Travelling (move)

Question 3

Specifics of the Mobile Economy (8)

Answer 3

Automation/digitization (EE), Time flexibility(EE), Interactivity(EE), Individualization(EE), Location independence, Personal sphere, Continuous reachability, Context sensitivity

Question 4

eWorld vs. mWorld

Answer 4

eWorld = few types of “access paths” to the homepage (-> Microsoft, Firefox, Chrome, …) —- mWorld = many types of “access paths (platforms) to the homepage (-> Samsung-Android, Apple- IOS, Chrome)

Question 5

variety of mobile terminals & wireless transmission technologies requires intelligent Multi Channel Management -> What are the critical parameters?

Answer 5

display characteristics, transfer speed, transmission security, transmission costs

Question 6

Technological Challenges in Multi Channel Management:

Answer 6

• • user agent detection can be implemented by providers of mobile applications
• • only network operators can identify data transfer services used by the user

Question 7

E-Business vs. M-Business

Answer 7

in terms of electronic communication, M-Business is a specific part of E-Business BUT…
… for M-Business services are more complex & sophisticated infrastructure is required
… M-Business services have to dealt with several technical limitations (e.g. bandwidth)