4 Advertising Tactics Flashcards
What is advertising?
Imagine you’re at a carnival, and there are people shouting about how amazing their rides and games are. That’s kind of like advertising! It’s how companies try to convince you to buy their products or services.
Can pictures be true or false?
Think of a photo of a cat wearing a funny hat. It might look silly, but it’s not really true or false. Pictures can show things, but they can’t actually make statements that are true or false.
How do advertisements use emotions?
Imagine a commercial with a cute puppy playing with a new toy. It might make you feel happy and want that toy for your own pet! Advertisements use images and music to make you feel things and want to buy their products.
What is market research?
Imagine a detective trying to solve a mystery. Market research is like detective work for companies! They try to figure out what people want and how to convince them to buy their products.
What are some common mistakes companies make in marketing?
Imagine a company that makes winter coats, but they only ask people who love winter what they think of their coats. They might miss out on feedback from people who don’t like winter! Companies can make mistakes by not listening to different opinions or by not understanding their customers.
What is the SWOT model?
Imagine you’re playing a game, and you want to figure out how to win. The SWOT model is like a game plan for companies! It helps them figure out their strengths, weaknesses, opportunities, and threats.
What is brand recognition?
Imagine you see a big yellow M and immediately think of McDonald’s. That’s brand recognition! It’s when you recognize a company just by its logo or name.
What are some common advertising strategies?
Imagine a commercial that says a toy is only available for a limited time. That might make you want to buy it right away! Some common strategies are using scarcity (making things seem rare), association (connecting products with positive images), and authority (using experts or celebrities).
What is product placement?
Imagine you’re watching a movie, and the characters are drinking a certain brand of soda. That’s product placement! It’s when companies pay to have their products featured in movies and TV shows.
Why are children vulnerable to advertising?
Imagine a commercial with a cartoon character playing with a toy. Children might not understand that it’s just an advertisement and really want that toy! Children are more easily persuaded by ads because they are still learning to think critically.
What is the principle of scarcity?
Imagine a store has only one of a special toy left. You might really want it because it’s rare! That’s the principle of scarcity. Companies make things seem more desirable by making them seem like they won’t be around for long.
What is the principle of association?
Imagine a commercial with a famous athlete drinking a sports drink. You might want to drink it too because you like that athlete! That’s the principle of association. Companies connect their products with things or people you already like.
What is wish fulfillment?
Imagine an advertisement that shows someone winning a lot of money by playing the lottery. It might make you think you could win too! That’s wish fulfillment. Companies use our dreams and desires to sell us things.
What is the principle of authority?
Imagine a dentist in a toothpaste commercial. You might believe the toothpaste is good because a dentist is recommending it! That’s the principle of authority. Companies use experts or celebrities to make us trust their products.
What is the principle of commitment?
Imagine you try a free sample of a new snack and like it. You might be more likely to buy it because you already tried it and liked it! That’s the principle of commitment. Companies get us to try things or do small things to make us more likely to buy their products.
What is the principle of consensus?
Imagine everyone at your school has a certain type of backpack. You might want one too because everyone else has it! That’s the principle of consensus. Companies make us think everyone is using their product, so we’ll want to use it too.
What are some tricks advertisers use with claims?
Imagine a commercial that says a cereal is ‘part of a balanced breakfast.’ That sounds good, but it doesn’t really tell us anything specific! Advertisers use vague or unclear language to make us think their products are better than they might be.
What is subliminal messaging?
Imagine a movie with a quick image of a product hidden in the background. You might not even notice it, but it could still make you want that product! That’s subliminal messaging. It’s when companies try to influence us with hidden messages or images.
What is the technique of ‘gold foil’?
Imagine a candy bar wrapped in shiny gold paper. It might look more delicious because of the fancy packaging! That’s the ‘gold foil’ technique. Companies make their products look more appealing with colors, designs, and packaging.
What are jingles?
Think of a catchy song you hear in a commercial that gets stuck in your head. That’s a jingle! Companies use music and rhymes to make us remember their products.
What are scare tactics in advertising?
Imagine a commercial showing a messy room and saying you’ll be embarrassed if your friends see it. Then, it shows how a cleaning product can solve the problem! That’s a scare tactic. Companies use our fears and worries to sell us things.
What is questionable cause in advertising?
Imagine an ad that shows someone becoming super popular after using a certain hair gel. It might make you think that hair gel will make you popular too! That’s questionable cause. Companies suggest their products will cause good things to happen, even if it’s not really true.
What is popular appeal in advertising?
Imagine a commercial that says ‘everyone is buying this new game!’ You might want it too because it seems like it’s very popular. That’s popular appeal. Companies try to make us think their products are cool because everyone else is using them.
What is snob appeal in advertising?
Imagine an ad that shows someone driving a fancy car and wearing expensive clothes. It might make you think that buying that car will make you look rich and successful too! That’s snob appeal. Companies use our desire to be special or part of a certain group to sell us things.
