3D Quiz

Question 1

Gestalt

Answer 1

properties not derivable by the summation of its parts

our brains are wired to perceive wholes

Literally means; shape, form

Question 2

Gestalt Principal 1: Figure-Ground

Answer 2

some objects take a prominent role while others recede into the background.

our brains make a distinction between the figure and ground

ex: fedex

Question 3

Gestalt Principal 2: Similarity

Answer 3

elements will be grouped perceptually if they are similar to each other

little changes in the midsts of groups help create interest

Question 4

Gestalt Principal 3: Proximity

Answer 4

when we perceive a collection of objects, we will see objects close to each other as forming a group

Groups close together are seen as one group.

Objects that are grouped together then become a single perceived object.

Question 5

Gestalt Principal 4: Closure

Answer 5

we perceptually close up, or complete, objects that are not, in fact, complete.

ex: panda logo

Question 6

Gestalt Principal 5: Continuation

Answer 6

there is an innate tendency to perceive a line as continuing its established direction

ex: Guggenheim museum poster

Question 7

The earliest pictograms were in use in ____ and predated the famous _______ (the oldest of which date to around _____

Answer 7

1. Mesopotamia
2. Sumerian cuneiforms
3. 3400

Question 8

As early as _____ pictograms were used on tokens that were placed on ______.

Answer 8

1. 9000 B.C.E
2. farm produce

Question 9

ISOTYPE

Answer 9

International System Of Typographic Picture Education

created by Otto & Mariah Neurath in 1930s

a new visual language for capturing quantitative information in pictograms