3.9 Strategic methods: how to pursue strategies Flashcards
The reasons why businesses grow or retrench
Types of growth to include organic and external
The difference between organic and external growth
How to manage and overcome the problems of growth or retrenchment
economies of scale (including technical, purchasing and manageria
economies of scope
diseconomies of scale
the experience curve
synergy
overtrading
Greiner’s model of growth.
The impact of growth or retrenchment on the functional areas of the business
Assessing methods and types of growth
mergers, takeovers,
ventures, franchising
vertical (backward and forward), horizontal and conglomerate integration
The pressures for innovation
product and process innovation.
The value of innovation
The ways of becoming an innovative organisation
Kaizen
research and development
intrapreneurship
benchmarking
How to protect innovation and intellectual property
patents and copyrights.
The impact of an innovation strategy on the functional areas of the business
Reasons for targeting, operating in and trading with international markets
Methods of entering international markets include:
export
licensing
alliances
direct investment
Factors influencing the attractiveness of international markets
Reasons for producing more and sourcing more resources abroad
Decisions regarding producing overseas include off-shoring and re-shoring.
Ways of entering international markets and value of different methods
Targeting overseas markets may include being a multinational.
Influences on buying, selling and producing abroad
Managing international business including pressures for local responsiveness and pressures for cost reduction
Bartlett and Ghoshal’s international, multi-domestic, transnational and global strategies.
The impact on internationalisation for the functional areas of the business
The pressures to adopt digital technology
e-commerce, big data, data mining and enterprise resource planning (ERP).
The value of digital technology
The impact of digital technology on the functional areas of the business