3.7.3 Analysing the existing internal position of a business to assess strengths and weaknesses: overall performance

Question 1

short termism

Answer 1

looking only for short term gains and not taking into consideration the longer term needs of the business (e.g. shareholder dividends instead of longer term growth)

Question 2

Elkington’s triple bottom line

Answer 2

suggests that there are three key areas of performance that should be measured and assessed: profit, planet and people