3.6 Government Intervention Flashcards
When is a merger investigated
A merger is investigated if it will result in market share greater than 25% or if it meets the turnover test of a combined turnover of £70 million or more.
How are mergers assessed by the CMA
whether there will be a substantial lessening of competition (SLC).
The CMA will consider the likely competitive situation if the merger goes ahead compared to if it does not, and the merger will be approved if its potential benefits are greater than its cost.
What is an example of a merger recently blocked by the CMA
The merger between Activision Blizzard and Microsoft due to it’s potential monopoly in the cloud-gaming market
What are the potential disadvantages of mergers that lead to a significant increase in market share
- Higher prices –> fall in allocative efficiency and consumer surplus
- X-Inefficiency
- Less competition –> less dynamic efficiency
- Less choice for consumers
- May suffer from DEoS
- Impetus may come from high-achieving employees e.g. ABN Amro
What are the potential advantages of mergers
- Economies of scale (esp. for natural monopolies)
- Help compete internationally
- Greater dynamic efficiency through more R+D
Evaluate mergers
- Is there a scope for economies of scale? Are fixed costs high enough?
- Will there be a significant reduction in competition (magnitude)
- Is the market still contestable (force limit pricing)
- Other factors: need for financial sector e.g. First Republic and JP Morgan
What are 8 potential methods for governments to control monopolies
- Price Regulation
- Profit Regulation
- Quality Standards
- Performance Targets
- Windfall Taxes
- Breaking them up
- Subsidies
- Self-Regulation
What is RPI-X price controls
Regulators set price controls to force monopolists to charge below MC=MR
X Reprents the expected efficiency gains of the firms and the aim is ot ensurte firms pass on those gains to consumers since if firms can reduce costs more than X than they enjoy increased profits
What is RPI-X+K price controls
Same as RPI-X but K represents the level of investment
In which industry was RPI-X+K used successfully for investment
Water industry, it allowed ro investment of £130bn
What are the advantages of RPI-X regulation
- Incentive for efficiency gains through profit
- Stability can help for some forward planning; esp if regulated for long time
- System is flexible
- Independent and Specialist Regulator –> more likely to set prices closer to MC
What has been the effect of RPI-X regulation on real prices of telephones and electricity since the system started in 1984
Significant cuts in real prices of telephones and electricity
What are the disadvantages of RPI-X regulation
- Assymetric information leading to too weak or too strong regulation
- Regulatory Capture
- If too strict –> Hampers investment (‘UK is closed for Business’)
- may be fewer incentives to cut costs because, if they do increase efficiency, the regulator may just increase the value of x. e.g. Five Year Plan targets
- Performance/Quality more important than price
What is profit regulation
Prices set to allow covering of operating costs and to earn a ‘fair’ rate of return on invested capital, based on returns in a competiitiive market
Thus encouraging investment and prevents firms setting high prices
What are the advantages of profit regulation
- There is substantial incentives to invest in R and D and capital as this could allow for greater future return. This can lead to greater long run dynamic efficiency.
- Consumers are protected from price hikes above inflation etc as there is very little incentive to raise prices. This effectives waters down price making power and creates a more allocative efficient environment.
What are the disadvantages of profit regulation
- There are incentives to over investas the more capital employed can mean the industry/firm can attain more profit. This is inefficient spending and is not useful for consumers or industry in the long run
- Assymetric information - firms overreport capital employed and costs for greater profit
- There is very little incentive to cut costs as greater profitability is not allowed. This can lead to a lack of productive efficiency and more x inefficiency (diagram)
How do quality standards control monopolies
Introduce quality standards to ensure sufficieny investment of profits to benefit the consumer
e.g. Post Office has to deliver letters on a daily basis to all areas despite the loss incurred
How do performance targets control monopolies
‘Yardstick Competition’ by setting puntuality targets for companies based on the best-performing
Can be targets on price,quality, consumer choice or cost
e.g. Train companies subject to close scrutiny on punctuality, safety records and win franchieses based on level of service