3.5 Financial Decisions Flashcards
A financial objective
is a specific goal or target relating to the financial performance, resources and structure of a
business. (forms decision making of other areas)
The key financial objectives
Revenue- revenue growth (% or value), sales maximisation, market share
Costs – cost minimisation, unit costs, achieve economies of scale
Profit- specific level of profit (in absolute terms), rate of profitability (% of revenues), profit maximisation to maximise
shares
Cash flow- maximise cash balances, limited how much is tied up in working capital, cash flow to profit %
Capital- wealth in the form of money or assets owned by the business
Capital structure- % of capital provided by debt (gearing), debt/ equity ratio
Capital expenditure- money spent to buy fixed assets e.g factories, vehicles.
Return on investment- level of investment (£), return on investment (%), return on capital employed % (ROCE)
The value of setting Financial Objectives:
§ A focus for the entire business, helps motivate employees
§ Important measures of success or failure for the business
§ Helps reduce the risk of business failure
§ Provides transparency for shareholders about their investment
§ Helps coordinate the different business functions
§ Keep context for making investment decisions (investment)
Cash flow
is all the money flowing into and out of the business, calculated at the exact time it enters or leaves the bank
account or till. On the other hand profit includes all transactions that will lead to cash in or out, now or in the future.
Cash flow calculations most important in S/T, need cash to survive. L/T profit is the main objective
If a business allows payments to be made on credit- may damage cash flow. If they need to spend lots of money on a
new system- outflow of cash = could lead to a potential crisis. If a business produces too much, have to pay suppliers
and staff so much they’ll become insolvent (this is called OVERTRADING)
Return on investment objectives
§ Businesses may set objectives for Return on investment
§ Measures how efficient an investment is- compares the returns to the amount of money invested. Higher the
ROI, the better. Firms may set a target value for the ROI or use it to compare the profitability of 2 potential
investments
define capital, capital expenditure, capital structure and their objectives
§ Capital is simply wealth in the form of money or other assets owned by the business
§ Capital expenditure (or investment) is the money spent to buy fixed assets
§ Businesses may set an investment objective to help achieve a set amount of capital expenditure during a year
e.g. ‘capital expenditure of £150,000 to fund purchase of new equipment’.
§ Capital structure refers to the way a business raises capital to purchase assets. A businesses capital structure is
a combination of its debt capital (borrowed fund) and its equity capital- the capital raised by selling shares, also
share capital
§ Capital structure objective is to set a debt to equity ratio e.g. 1:5:1 after 4 years. Sometimes businesses set
targets to reduce the proportion of debt in their long term funding.
Internal factors infl. finance objectives
The overall objectives of the business- financial objectives need to be consistent with the corporate objectives e.g. a
company with a strong environmental standpoint might be more interested in minimising its carbon footprint than in
maximising profits.
The status- new businesses might set ambitious targets for revenue – to establish them in the marketplace. Start ups-
survival, breakeven and cash flow. Established companies might be satisfied with smaller increases in revenue if they’re
not actively trying to grow. Multinational- growing sales, profit
Other areas of business- financial obj may be limited by what’s happening in other departments which can bring finance
depart into conflict with other functions. E.g. if they have a high turnover of sales staff an objective to increase rev may
be unrealistic – experienced staff necessary to encourage customers to spend more.
Business ownership- nature of business ownership has a significant impact on F Obj. Venture capitalist has a different
approach to a long standing family ownership
Other Functional objectives- every other functional obj in a business has a financial dimension- brings the finance depart
into conflict with other function
External factors influencing financial objectives
Availability of finance- cash flow targets may depend on how easy it’s to get credit
Competitors- new competitors enter the market, or demand for competitors product increases (due to a special offer to
price reduction) business may set an objective to cut costs- more competitive
The economy- In a period of economic boom, businesses can set ambitious profit targets. Downturn- restrained targets,
targets to minimise costs
Shareholders- want the best possible return on their investment- may put pressure on businesses to set objectives to
increase profits and dividends
Environmental/ ethical influences- sourcing fair trade supplies – affect cost objectives
profit, cashflow, profitability
Profit- the difference between total revenues and total costs over a period
Cash flow- the difference between total cash inflows and total cash outflows over a period
Profit is the difference between revenue and costs, profitability measures the ability of a business to
generate profit by comparing profit to the size of the business
Profits are the main source of funds. Revenues eventually turn into cash inflows. Costs eventually
turn into cash outflows.
how to achieve aim Businesses Aim is to MAXMISE PROFIT:
§ Improve profit by increasing price. If demand is price inelastic increase prices, if its price
elastic reduce costs. However doesn’t guarantee profit
§ Lowering cost of production – this may lead to lower quality- damage sales
§ Advertising can increase demand for a product- higher profits but £££ and no guarantee
profits will increase
§ Improving quality can reduce costs from returns, lead to an increase in profits as long as
costs of improving quality don’t outweigh sales.
Gross profit
is the amount left over when the cost of sales is subtracted from sales revenue. Cost of sales includes the
costs directly related to making the product e.g. the cost of materials
Operating profit
takes into account all revenues and costs from regular trading but not any costs from one off events.
It considers both the cost of sales and operating expenses. = sales revenue- cost of sales- overheads or Gross profit-
overheads
profit for the year
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Profit margins show how profitable a business or product is:
How to measure profitability:
§ Gross profit margin
§ Operating profit margin
Profit margins measure the relationship between the profit made and the sales revenue. They tell you
what percentage of the selling price of a product is actually profit
Profit margins can be used to make comparisons over a period of time, or compare profitability of
different companies.
What internal factors affect the operating profit margin?
§ Labour turnover – high turnover of labour will disrupt production. It may lower labour productivity and increase the
costs of recruiting staff. May also be low morale which increases unit costs,
§ Capacity utilisation – high capacity utilisation will lead to fixed costs being spread over more units of output and so
this will lead to lower fixed costs per unit. This should improve operating profit.
§ High added value – effective use of the marketing mix can improve the brand image and enable a business to
charge a higher price, even when the costs are the same. This leads to a higher profit margin and improve the
operating profit margin.
§ Effective use of the marketing mix- improves brand image, improves operating profit margin
Ways to improve and increase profit:
Different internal approaches to increase profits?
§ Changing the price
§ Decreasing costs
§ Increasing sales volume
§ Reduce variable costs per unit
§ Increase output
§ Reduce fixed costs
§ Advertising- increase demand. However no guarantee profits will increase and £££
§ Improving the quality of a product can reduce costs from returns or from items that aren’t acceptable. This
should lead to an increase in sales, profits as long as costs of improving quality don’t outweigh the savings
Difficulties of changing the price when trying to increase profit (When talking about price change linked to profit –
make reference to elasticity of demand)
§ Impact of a price change can be difficult to predict because its effects depends on the elasticity of demand and the
profit margin. These can both be unknown when making a decision about a price change
§ If increasing the price with lots of competitors and close substitutes or price elastic demand then unlikely to increase
revenue.
§ To increase your revenue through increasing the price you need an inelastic demand – consumers are unresponsive to
a price change
§ If a business decides to increase the price and demand is price elastic this will result in a bigger % change in reducing
demand and revenue will decrease thus reducing profit. It all depends upon the PED and changing the price could also
result in consumers switching to competitors.
Price inelastic: increase in price = increase revenue
Price elastic: increase in price= decreases revenue
way to improve profit
reduce variable costs per unit
increase output
evaluate reducing variable costs per uni
§ Increase the value added per unit sold
§ Higher profit margin on each item produced and sold
§ Customers do not notice a change in price
Problems:
§ Lower input costs might mean lower quality
inputs – which can lead to greater wastage
§ Customers may notice a decrease in product
quality
Depends on:
§ Yes, if suppliers can be persuaded to offer better prices
§ Yes, if quality can be improved through lower wastage
§ Yes, if operations can be organised more efficiently
evaluate increasing output
Increase output
§ Provides greater quantity of product to be sold
§ Enables business to maximise share of market demand
§ Spreads fixed costs over a greater number of units
Problems:
§ A dangerous option – what if the demand is not
there?
§ Fixed costs might actually rise (e.g. stepped
fixed costs)
§ Production quality might be compromised
(lowered) in the rush to produce more
Depends on:
§ Yes, if the extra output can be sold (e.g. finding a new
market, offering a lower price for a more basic product)
§ Yes, if the business has spare capacity
evaluate reducing fixed costs
fixed costs
§ A drop in fixed costs translates directly into higher profits
§ Reduces the break-even output
§ Often substantial savings to be made by cutting unnecessary overheads
Depends upon/ will it work:
§ Yes, provided costs cut don’t
affect quality, customer service
or output
§ A business can nearly always
find savings in overheads
Problems:
§ Might reduce ability of
business to increase sales
§ Intangible costs – e.g.
lower morale after making
redundancies
Reduce product range
§ Business often has too many products = complex operations &
inefficiency
§ Some products may be very low-margin or even loss-making
Outsource non-essential functions
§ A way of reducing fixed costs
§ Focus the business on what it is good at
§ Areas to outsource: e.g. IT, call handling, finance
Problems that might arise if a business attempted to improve its profits by cutting costs:
§ If costs are cut because inferior raw materials are being used, the quality of the product may suffer, leading to a
decline in sales. It is possible that there will be waste, increasing costs
§ If workers are paid low wages they may become demotivated. The firm may attract less efficient workers,
reducing production levels, as better employees move to other firms.
§ Reducing overheads, such as rent, office expenses and machinery may damage sales. For example moving
premises to lower rent may not be accessible for customers leading to a decline in sales revenue.