3.5 Finance Flashcards
why are financial objectives often the most important in a business
because without sufficient financial security the business will cease to trade
financial objectives such as profit maximisation are also the incentive for which many businesses are run
importance of financial objectives
poor financial management is a key reason why a business might fail
financial objectives are easier to manage than other functional pbjectives often with a numerical element and timescale
financial measures determine the success of all other functional areas such as marketing operations and human resources
financial measures such as profitability and shareholder value are two key reasons why people invest in businesses
the level of long term debt in a business increases risk
a business may set objectives to reduce the proportion of long term funding that is debt
what is cash balance
cash inflows - cash outflows
what is profit
revenues earned - expenses incurred
profit hierarchy
revenue
gross profit
operation profit
profit of the year
how do u get to gross profit from revenue
direct costs such as materials are taken away from revenue
how do u get operation profit from gross profit
indirect costs such as salaries and overheads are taken away from profit
how do u get profit of the year from operation profit
other incomes such as interest are taken into account and taxation to be applied to the business profit also called net profit
costs
lowering costs may be important where a business is trying to improve efficiency
cost is also an important factor in a recession or where a business competes on price
profit
profit objectives are clear to understand and one of the key performance indicators of a business
profits are often shared with all stakeholders and as such are the indicator that most businesses will be judged against
eve though the business may be performing well, shareholders and the public may judge a business as underperforming if profits have fallen
revenue
this is earnings generated by a business from its trading activity
setting revenue objectives helps drive a businesses ambition to grow
increased revenue indicates the popularity of a particular product
also suitable where profit is less important eg a charity
cash flow objectuves
a business will fail if it cant meet its financial obligations and pay bills which is why some businesses will set specific objectives to help manage cash flow
businesses with long cash cycles will find it more challenging to manage cash flow
specific cash flow objectives
maintaining a specific level of cash reserves
extending payment periods to suppliers
shortening payment periods from customers
return on investment
a business may set a target for capital investment over thee year
this will support a strategy of growth
similarly a business may set an objective to reduce capital over the year in order to reduce debt
investment objectives may also refer to the returns recieved on the investment
this may be calculated as the operating profit as a percentage of investment
return on investment formula
operating profit divided by capital invested x 100
what is capital structure
the balance between capital from borrowing (loan capital) and the capital from selling shares (share capital) in the company
some businesses will want to balance these two sources ( low and high gearing)
low gearing
danger of losing control of the business
high dividend payments to shareholders
high gearing
may be at risk of increasing interest payments
difficult to find further lending
financial objectives
corporate objectives
nature of the product
other functions
the competative environment
economic environment
technological
corporate objectives
all functional objectives will flow from these
nature of the product
a product with a short life cycle may dictate that sales revenue is an important financial objective to set
other functions
if the business sets operational objectives to improve efficiency, financial objectives around reducing costs may be appropriate
the competitive environment
businesses will naturally set objectives that will allow them to compete
eg aggressive investment targets
economic environment
a business may set lower profit objectives if indicators suggest the market is shrinking