3.4.5 - Monopoly Flashcards
Define monopoly
a market with a single seller of a good (100% of market share)
Define barriers to entry
existence of high start up costs or other obstacles that prevents new competition from easily entering an industry/area of a business. These benefit incumbent firms bc it protects their revenue and profit
What are the three assumptions of the monopoly model
- there is a single seller of a good
- no substitutes for the good (either actual or potential)
- there are high barriers to entry into and exit from the market
- all firms aim to profit maximise
- imperfect knowledge
What is the closest example to a pure monopoly
-Google with 83% market share
- but pure monopolies rarely exist; in law, a legal monopoly is formed when a firm has more than 25% market share
Examples of a legal monopoly
Tesco - with 28% market share
What is the demand curve like for a monopoly
downward sloping - monopolist has some but not total complete freedom to set the price as the firm is still constrained by market demand - people will choose to buy it or not
How do monopolies determine price and output
- monopolies aim to profit maximise therefore produce at the level of output where MC = MR
- identify a price at which the market is cleared for that level of output
Why is demand always price elastic
monopolies always produce at a level of output where MR is positive therefore demand is elastic
Why do monopolies earn long run supernormal profits
- In a monopoly market, the barriers to entry are total, so no new firms enter the market, and this supernormal profit is not competed away
- so this is the long run equilibrium position for a monopolist
Curves you should know
– monopolist making supernormal profit
- monopolist facing an increase in demand (MR and D shift right)
- monopolist making a loss
Define price discrimination
When a firm separates the whole market into each individual consumer and charges them the price they are willing and able to pay, supplies extract all consumer surplus.
Define natural monopoly
For a natural monopoly the long-run average cost curve falls continuously over a large range of output. The result may be that there is only room in a market for one firm to fully exploit the economies of scale that are available.
Define second degree price discrimination
Businesses selling off packages of a product at surplus capacity at lower prices than the previously published/advertised price – also volume discounts for consumers
Define bi-lateral monopoly
A bilateral monopoly/oligopoly is a situation where there is a single (or few) buyer(s) and seller(s) of a given product in a market
Define rent-seeking behaviour
Behaviour by producers in a market that improves the welfare of one but at the
expense of another. A feature of monopoly and oligopoly.