What is the condition for profit maximisation?
Occurs when MC intersects MR and MC is rising
What is normal profit?
The minimum reward to keep an entrepreneur supplying their enterprise, it covers the opportunity cost of their investment that could of gone elsewhere
What is supernormal profit?
The profit above normal profit level. This exceeds the opportunity cost of investing funds into the firm
What is a loss?
When a firm fails to cover their total costs
When does a firm ‘shut down’?
When price is less than average variable costs, when a firm cannot cover their variable costs
Show the diagram for a short run shut down position for a firm?