3.1.2 Business Growth Flashcards
What is organic growth?
Where firms grow by increasing their output, for example increasing investment or labour. They may open new shops or increase their product range.
What are the advantages of organic growth?
- integration is time consuming, expensive and high risk
- firm can keep control of their business
What are the disadvantages of organic growth?
- another firm may have the market share or asset another firms need which is unobtainable through internal growth
- slow process
- difficult to generate new ideas
What is integration?
Is business growth through amalgamation, merger or takeover.
What is a merger/amalgamation?
Where two or more firms join together under common ownership
What is a takeover?
When one firm buys another
What is vertical integration?
When firms merge together in the same industry but at different stages in the production process
What is backwards vertical integration?
When a firm in the same industry merges, but they merge with a firm prior in the production process
What is forwards vertical integration?
When a firm in the same industry merges, to a firm ahead of it in the production process
What are the advantages of vertical integration?
- increased potential for profit as firm takes over profit from other parts of production process
- less risk as do not have to worry about buyers not buying their goods
- (backwards) ensure delivery is reliable and quality is good
- (forward) secures retail outlets and therefore restrict competitors
What is the disadvantage of vertical integration?
-firms may have no knowledge about the process in the different stages of production. For example, selling or buying of cars may have no knowledge about how to make one
What is horizontal integration?
When firms at the same stage of production integrate together
What are the advantages of horizontal integration?
- helps reduce competition as a competitor is taken out (merged)
- increases market share
- firms can reduce the areas of the business which will duplicate, lowering AC
- already has expertise, making it successful
What are the disadvantages of horizontal integration?
-increases risk as the because if the market fails they have nothing to fall back on
What is conglomerate integration?
When firms in an entirely different industry merge together.