3.3.1 Revenue Flashcards
Spec Points
a) Formulae to calculate and understand the relationship
between:
o total revenue
o average revenue
o marginal revenue
b) Price elasticity of demand and its relationship to revenue
concepts (calculation required)
What is the formula for total revenue
TR = P x Q`
What is the formula for average revenue
AR = TR / Q
What is the formula for marginal revenue
MR = Change in TR / Change in Q
What does marginal revenue mean/ ( marginal)
- The additional revenue gained from selling one more unit
What are some characteristics of perfectly competitive markets
1 - Many buyers and sellers
2 - They all sell homogenous goods
3 - Firms are price takers
4 - No/ low barriers to entry
What are some characteristics of imperfect competition
1 - Few buyers and sellers
2 - Differentiated goods
3 - Firms are price makers
4 - High barriers to entry / exit
5 - Imperfect market information