33: Using the marketing mix: Place Flashcards
1
Q
Distribution channel
A
Method by which a product is sold to the customer.
2
Q
Direct sale
A
Where no intermediaries are used.
3
Q
Intermediaries
A
Organisations involved in the distribution of goods and services on behalf of other business.
4
Q
Business to consumer markets:
A
- Retail.
- Mail order.
- Direct Selling.
- Internet.
- Multi-channel.
- Business to business markets.
- Direct sales.
5
Q
Business to business markets
A
Companies meeting the needs of other businesses in the market place.
6
Q
Business to consumer markets
A
Companies meeting the needs of final consumers of goods and services.
7
Q
Multi-channel distribution
A
The use of a variety of selling/distribution methods to give customers a choice of how to purchase a product.
