3.3 Revenues, costs and profits Flashcards

1
Q

what is the law of diminishing returns

A

as increasing quantities of a variable factor are applied to a fixed factor, there comes a point where marginal productivity falls

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

define fixed costs

A

don’t change with output

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

define sunk costs

A

irretrievable cost which cannot be retrieved if the firm leaves the market

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

define variable costs

A

costs depending on the level of output

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

total cost formula

A

fixed costs + variable costs

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

total variable cost formula

A

average variable cost x output

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

average total cost formula

A

total cost/output

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

average fixed cost formula

A

total fixed cost/output

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

average variable cost formula

A

total variable cost/output

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

marginal cost formula

A

change in total cost/ change in output

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

how do economists and accountants differ in their approach to costs

A

ECON - opportunity cost is a cost

ACCOUNT - do not include opp. cost

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

why does MVC = MC

A
  • MFC is always 0
  • MC = MFC + MVC
  • => MC = MVC
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

why are TC and TVC parallel

A
  • FC do not change
  • => vertical distance between the lines remain constant
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

why does MC cross AC at its minimum

A
  • where MC < AC, each additional unit pulls AC down
  • where MC > AC, each additional unit pulls AC up
  • => where MC = AC, is a minimum
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

what is MES

A

minimum efficient scale (productive efficiency) - the lowest point on a cost curve at which a company can produce its good at the lowest possible unit cost ( where E of S have been fully exploited)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

what does a flat LRATC curve mean

A

some industries lack significant economies or diseconomies of scale. firms or plants of many different sizes can exist within the same industry

17
Q

what does an L-shaped LRATC curve mean

A

beyond MES, no further economies of scale are possible but there are no diseconomies of scale, size of a firm is limited by market constraints

18
Q

total revenue formula

A

output x price

19
Q

average revenue formula

A

price = total revenue/quantity

20
Q

what is the AR curve otherwise known as

A

demand curve

21
Q

marginal revenue formula

A

change in total revenue/change in output

22
Q

what happens when TR is maximised and why

A
  • PED becomes inelastic
  • MR becomes negative
    since PED is inelastic, as price increases, TR starts to decrease. at this point, MR becomes negative because these additional units take away from TR, hence TR is falling
23
Q

revenue: PED > 1…

A
  • price elasticity decreases
  • increase in TR
24
Q

revenue: PED < 1

A
  • price inelasticity increases
  • fall in TR
25
Q

revenue: PED = 1

A
  • TR = MAX
  • MR = 0
26
Q

revenue: link between gradient of AR and MR

A

Mmr = 2 x Mar

27
Q

revenue: link between output levels of AR and MR

A

Qar = 2 x Qmr

28
Q

define ‘normal profit’

A

it is the maximum payment needed to keep them in business; the opp. cost of their time & risks (AR = AC)

29
Q

define supernormal profit

A

otherwise known as economic profit, abnormal profit & π
- revenue - economic costs
(AR > AC)

30
Q

when is there a loss in profit

A

AR < AC

31
Q

when is profit maximisation

A

MC = MR
- when MC < MR each additional unit increases profit (incentive to increase output)
- when MC > MR each additional unit decreases profit (incentive to decrease output)

32
Q

when is sales maximisation

A

AC = AR

33
Q

define sales maximisation

A

the greatest amount of sales before a loss as you’re covering average costs

34
Q

what is the aim of sales max

A

increase market share

35
Q

who benefits from profit max

A

shareholders/owners

36
Q

who benefits from revenue max

A
  • brand loyalty
  • e of s