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A Level PE Section 3.2.4 Sport and society and the role of technology in physical activity and sport > 3.2.4.7 Impact of commercialisation on physical activity and sport and the relationship between sport and the media > Flashcards

3.2.4.7 Impact of commercialisation on physical activity and sport and the relationship between sport and the media Flashcards

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1
Q

media

A

organised means of communication

large non of people reached quick

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2
Q

commercialisation

A

process attempting to gain money
from activity e.g. sport

treating of sport as a commodity, buying/selling of assets with market as driving force behind sport

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3
Q

sponsorship

A

company commits money/resources to organisation

exchanged for promotional benefits

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4
Q

6 advantages of golden triangle on elite athletes

A
  1. income to sport (TV- all levels)
  2. sponsors/income= pay advertising at grounds
  3. organised/fund = no of events/comps = better
  4. promotion = popularity= fans (BT women super league)
  5. wags/prize money - full time= role model
  6. facilities for performer and spectators
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5
Q

6 disadvantages of the golden triangle on elite athletes

A
  1. media focus on negatives e.g. cheats
  2. minority suffer
  3. pressure = demand = expectations
  4. lose control (KO times, breaks adverts)
  5. PEDS - money
  6. reliant on media as income
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6
Q

5 reasons why sports attract media attention?

A

e.g. tennis rugby football golf

  1. high skill level (watch/admire) - competitive comps
  2. visually appealing & physically challenging =excite
  3. easily understood (simple rules)
  4. easy to televise/short timescale fit into schedules
  5. nationally relevant (personalities and role models)
  • male dominated = media favour
  • easy to televise local timeframe (viewer schedule)
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7
Q

6 positive impacts of media on sport

A
  1. awareness/profile = participation
  2. funding = equipment
  3. coverage
  4. income
  5. organisation/comps/variations (T20) = rule changes
  6. standards/profile of sport
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8
Q

6 negative impacts of media on sport

A
  1. inequalities
  2. traditional nature = lose control
  3. reliant
  4. win at all costs/demands
  5. bad rep = decrease uptake
  6. focus on negatives
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9
Q

5 positive impacts of media/sponsors/commercialisation on performers

A
  1. earning potential (wages/prizes)
  2. role model status
  3. ambassadors & profile
  4. facilities (funding)
  5. full time
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10
Q

6 negative impacts of media/sponsors/commercialisation on performers

A
  1. play per season = fatigue
  2. private life invaded
  3. altered to suit viewers = awkward times
  4. deviant behaviour = pressure = win
  5. demands = commodities
  6. inequalities in funding
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11
Q

5 positive impact of media/sponsors/commercialisation on officials

A
  1. profile & promote fairness
  2. promote other than athletes
  3. salary/full time
  4. funding for training = standard
  5. funding = tech = aid decisions
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12
Q

negative impact of media/sponsors/commercialisation on officials

A
  1. abuse = unfavourable decision
  2. pressure for right decision
  3. over reliant on tech = inequalities
  4. demotion = highlight faulty decisions
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13
Q

positive impact of media/sponsors/commercialisation on coaches

A
  1. profile = awareness
  2. salaries
  3. sponsors funding/media rights = squads/facilities
  4. analyse more
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14
Q

negative impact of media/sponsors/commercialisation on coaches

A
  1. intense pressure for success
  2. public expectations
  3. deal with media difficult Qs
  4. inequalities of funding = minorities cant attract best = financial disadvantage
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15
Q

positive impact of media/sponsors/commercialisation on spectators

A
  1. standard = better entertainment
  2. viewing facilities
  3. technology
  4. access
  5. variations
  6. awareness and understanding
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16
Q

6 negative impact of media sponsors/commercialisation on spectators

A
  1. costs
  2. traditional nature
  3. breaks
  4. fewer tickets = gone to sponsors
  5. change in times
  6. minority = less coverage
17
Q

Ofcom

A

code on sports and other listed and designated events

communications regulator in UK regulates TV sector
protect availability of major listed events in sport

18
Q

ring-fenced

A

number of sporting events at national/international level = available for viewing on terrestrial/free access TV
rather than satellite/subscription channels

19
Q

5 reasons for ring fencing of major events:

A
  1. access widest range of viewers
  2. avoid restricting to those who afford
  3. geographical access
  4. viewing of UK’s sporting heritage/culture
  5. access to events should be freely available (olympics)
20
Q

merchandising

A

brand/image from one product used to sell another

21
Q

7 reasons sport is attractive as a commercial enterprise (commercial sport)

A
  1. extensive media coverage
  2. large audience
  3. professional/high profile
  4. contracts/endorse products
  5. extensive advertising/sponsors/merchandising
  6. winning important = link to success
  7. media friendly/entertaining
22
Q

benefits of sponsorship of a sport for a company

A
  1. sales/promotion
  2. brand awareness
  3. company image (healthy)
  4. entertain clients (hospitality)
  5. decrease tax paid
23
Q

ring fencing

A

number of national and international sporting events must be free to watch and NOT only available through a paid subscription

24
Q

2 categories of ring fencing

A

category A = events those which must have free live coverage

category B= events those which people can pay to view, must have certain coverage via highlights

A Level PE Section 3.2.4 Sport and society and the role of technology in physical activity and sport (9 decks)

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