3.2 Case Studies and Content Analysis - Definitions

Question 1

Define ‘Case Study’.

Answer 1

In-depth investigation and analysis of an individual, group, institution or event`

Question 2

Define Content Analysis.

Answer 2

Research technique that enables indirect study of behaviour by using communication people produce e.g. texts, emails or films

Question 3

Define Coding.

Answer 3

The stage of content analysis where communication to be studied is analysed by creating categories e.g. words, sentences.
Generates quantitative data.

Question 4

Define Thematic Analysis.

Answer 4

Qualitative approach to analysis, where implicit/explicit data is identified.