3.1.4 Flashcards
what does pestle identify
external factors that impact a business
what does pestle stand for
polictical
economic
social
technological
legal
environmental
pestle
-polictical
-trading bloc
-taxes
pestle
-economic
-employment
-exchange rates
-interest rates
-yed
pestle
-social
-human resource
-health
-age
pestle
-technology
-communication
-product life cycle
pestle
-legal
-health bans
-taxes
what impacts a business in a competitve enviorment
new product
new entrants
pestle
-environment
-sustainability
-recyling
-renewable
what does porters 5 forces do
show the level of competition in a market
high profit margins are associated with
high entry barriers
competiton
low profit margins are associated
strong suppliers
strong consumers
porters 5 forces include
threat of new entry
threat of substitues
bargaining power of consumers
bargaining power of suppliers
competition
issue with threat of new entrants
market share
access to suppliers
issue with bargaining power of suppliers
reduce profit margins
increase prices
affect demand