3.1.2 Flashcards
1
Q
what is a business strategy
A
analytical skills used to identify the current market positioning and where it wants to be
2
Q
two ways business strategy is completed
A
swot analysis and porters 5 forces
3
Q
what are porters 5 forces and swot analysis used for
A
the long-term plan to achieve overall aims of a business
4
Q
ansoff matrix
- exisiting p/existing m
A
market penetration
5
Q
ansoff matrix
- existing p/new m
A
market development
6
Q
ansoff matrix
- new p/exiting m
A
product development
7
Q
ansoff matrix
-new p/new p
A
diversification
8
Q
subheadings of porters 5 forces
A
- threat of new subs
- threat of new entry
- bargaining power of subs
- bargaining power of buyers
- rivalry of existing comp
