3.1.1 Size And Types Of Firms Flashcards
Why do firms grow?
- Profit
- Costs
- Market power
- Innovation
- managerial motives
Why do firms grow: profit
To generate more profit to give shareholders a better return (on investment)
Why do firms grow: costs
To benefit from economies of scale, resulting in lower unit costs of production
Why do firms grow: market power
To become a more dominant force in their market/large market share & power
Why might firms want more market power?
- more market power/more monopoly power = less competition = the ability to change its prices (without losing customers)
Why do firms grow: innovation?
To reduce risk, firms might invest in innovation = new products = new markets. This diversifies them so that if sales drop in one market, they have another market to generate sales
Why do firms grow: managerial motives
Managers have self interest; reputation. Senior managers may wish to grow in order to control a large business
Why firms may remain small?
- lack of finance for expansion
- avoiding diseconomies of scale - can occur when a business grows
- providing niche products = low PED or high YED
- acting as suppliers
- acting as local monopolies at specific times
The significance of the divorce of ownership from control
- Principal-agent problem
- Shareholders own the business & appoint directors & managers to run it on their behalf
- the shareholders do not control te day to day decisions
Principal agent problem
When one groups make decisions on behalf of another group, often placing their priorities above the principals.
Aim of shareholders
Maximise profit to maximise their dividends
Aim of manager
Increase sales and revenue at the expense of profit (maximise the no. sales over the value), power & prestige & status
Aim of workers
Maximise salaries
Causes of the principal agent problem
Divorce of ownership from control
- this creates lots of information gaps in that the agents (managers) have a lot more information than the owners & are often able to control the flow of it
- e.g pension fund managers can’t dictate what CEOs and CFOs of businesses decide to do & Senior executives may have little knowledge of what their managers are doing
Ways to deal with the divorce between ownership & control
- granting share options to managers/offering financial rewards so they will be more likely to align their interests with the owners
- company legislation ensuring that Directors are accountable for their actions to shareholders