3.10.4 Problems with Strategies and Why They Fail Flashcards
What are 2 examples of successful strategies?
Apple - differentiation strategy - unique features, strong brand loyalty - apple ecosystem all seamless
Spotify - prioritises innovation, user experience and partnerships by working with artists and enhancing the experience
What are 2 examples of unsuccessful strategies?
Toys R Us - Failed to adapt to online - had a unique instore experience
Blockbuster - merger with Netflix declined - stayed in physical stores
What is Primark an example of?
A business which has faced online by keeping their prices low
What is strategic decision making?
The process of making long-term choices that align with a business’s mission and objectives
What are 3 difficulties of implementing strategy?
External Factors
Availability of resources - staff, money etc
Attitude of stakeholders - resistance?
What are planned strategies?
When there is a detailed plan which is meant to cover eventuality in the future e.g allow for external factors
What are emergent strategies?
Those that evolve with circumstance e.g they can change depending on factors