3.10.3 Strategic Implementation Flashcards
What is strategic implementation?
The process of putting a plan together to achieve a business’s goals and objectives
What does strategic implementation involve?
Involves aligning resources, communicating, monitoring progress and setting clear goals and then executing
What are 2 examples of successful strategies?
Apple - differentiation strategy - unique features, strong brand loyalty - apple ecosystem all seamless
Spotify - prioritises innovation, user experience and partnerships by working with artists and enhancing the experience
What are 2 examples of unsuccessful strategies?
Toys R Us - Failed to adapt to online - had a unique instore experience
Blockbuster - merger with Netflix declined - stayed in physical stores
Name 3 factors that influence whether a strategy will be successful or not?
Culture
Technology
External Environment
How does effective communication play a crucial role in the successful implementation of strategic plans? 2 points
Helps break down departments and for them to communicate better
Keeps employees motivated
What do Vauxhall want to do and what strategy is this?
Combine its electric van production at its other site in Cheshire
Name 4 organisational structures?
Matrix
Functional
Regional
Divisional
How does this strategy benefit Vauxhall?
Reduces costs overall and keeps production in one place
What is a matrix structure? 2/3 points and Example
Communication is varied
No obvious hierarchy
Best used to develop
Biz Quiz
What is a functional structure?
Departments
What is a regional structure?
Set up by geography
Can have European, Asian Offices etc
What is a divisional structure?
Where a company is divided into units
Why is a functional structure important to implementing strategy?
Each division can enact their own strategy and keep their employees focused on what they need to do
Why is a matrix structure important to implementing strategy?
It encourages co-operation so less resistance
