3 steps to understanding consumer behavior Flashcards

1
Q

3 steps to understanding consumer behavior

A

consumer preference
budget constraints
consumer choices

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2
Q

consumer preference

A

describe the reasons people might prefer one good to another (choices)

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3
Q

Budget constraints

A

consumers have limited income which restrict the quantities of goods they can buy

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4
Q

consumer choices

A

given their preferences & limited income, consumers choose to buy combinations of goods that maximizes their satisfaction.

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