3 steps to understanding consumer behavior Flashcards
1
Q
3 steps to understanding consumer behavior
A
consumer preference
budget constraints
consumer choices
2
Q
consumer preference
A
describe the reasons people might prefer one good to another (choices)
3
Q
Budget constraints
A
consumers have limited income which restrict the quantities of goods they can buy
4
Q
consumer choices
A
given their preferences & limited income, consumers choose to buy combinations of goods that maximizes their satisfaction.