3 Stakeholder Management

Question 1

types of stakeholders of a project

Answer 1

• organizational stakeholders
• product/market stakeholders
• capital market stakeholders

Question 2

organizational stakeholders of a project

Answer 2

• executive officers
• line managers
• employees
• unions

Question 3

product/market stakeholders of a project

Answer 3

• customers
• suppliers
• local commitees
• governments (local, state, federal)
• general public

Question 4

capital market stakeholders of a project

Answer 4

• shareholders
• creditors
• banks

Question 5

What is part of a project environment?

Answer 5

• technical environment
• natural environment
• economic environment
• socio-cultural environment
• political environment
• management (parent organization)
• investor
• consortium partners
• project staff
• subcontractors (suppliers, consultants, etc.)
• client (user, operator, customer, etc.)

Question 6

What should be your columns on a stakeholder-analysis scorecard?

Answer 6

• persons/groups
• proximity to the project
• attitude towards the project [-5 - +5]
• project-relevant goals
• power/influence [1 - 10]
• expectation/critical impact
• measures/strategies

Question 7

How can you class/cluster a stakeholder?

Answer 7

Matrix with
• Power/Influence on the x-axis
• Attitude towards the project on the y-axis

• -> bottom left: “observe”
• -> top left (good attitude): “inform”
• -> bottom right (high power): “satisfy”
• -> top right: “involve”

Question 8

What are the 4 clusters of stakeholders/actions you need to take with stakeholders?

Answer 8

• observe
• inform
• satisfy
• involve

Question 9

What kind of different functions do goals fulfill?

Answer 9

• decision-making role
• coordinating function
• motivational function
• information function
• control function
• providing legitimacy function

Question 10

What is our goal hierarchy?

Answer 10

1. project vision
2. strategic project goals
3. operational project goals

Question 11

What is part of the project vision?

Answer 11

• impartance to the company

* main goal of the project

Question 12

What is part of the strategic project goals?

Answer 12

• financial goals
• customer goals
• process goals
• internal learning goals
• etc.

Question 13

What is part of the operational project goals?

Answer 13

• costs
• time
• performance
–> essential framework conditions such as requirements for the project result

Question 14

What are the requirements when setting up goals?

Answer 14

Goals/Targets should be SMART:
• specific
• measurable
• appropriate
• relevant
• terminated