3. Port Flashcards

1
Q

Brief histroy of Port per century

A

17th century (Eng-FR>>PO>> Shippers (croft, taylor))

  • Trade wars England-France result in England importing wine from Portugal. The practice of fortifying the wine to ensure it arrived in England in good condition led to popularity of Port in the UK.
  • Port shippers established some still exist today: Kopke, Warre, Croft, Taylors
  • Traditionally shippers only bought, stored and shipped wine from Vila Nova de Gaia, today they also produce and are dominant players owning vineyards, wineries, bottling facilities

18th Century (Tax+Pop>Dem up>Qual down>Dem down>cont)

  • As Port popularity grew and was supported by a tax benefit, quality dropped and in turn so did demand.
  • To address this vineyards were demarcated and production regulations introduced. (fixed prices, and control of supply of aguardente)

19th Century (wars, viti catast, owners sell, shipper Quintas)

  • Two wars - Peninsula and Portuguese civil war,
  • Vineyard catastrophes of powdery mildew followed by Phylloxera
  • Smaller vineyard owners struggle and sell out to more powerful Shippers
  • Era of shippers owning vineyards (Quintas) and becoming producers also.

20th Century (IVP+CDD> Agu cont> Beneficio )

  • IVP Instituto do Vinho do Porto made responsible for admin and supervision of Port Industry
  • Second body Casa do Douro supervised growers in the “Port” demarcation.
  • VY parcels were rated A - I based on suitability to produce Port - cat A best location/altitude/aspect/soils/variety ~ best potential crop was allowed to produce the most Port, and the quantity reduces with the next letter.
  • All managed by the “Beneficio” still today.
  • At the same time the two auth controlled sale of aguardente.

20 - 21st Century (EU, WB Inv 10+5, Imp Pat, Extr, ~locl Var)

  • At the turn of the century quality improved again due to:
    • World Bank subsidised planting / re-planting on A/B cat vineyards up to 10ha, with 5 varieties.
    • Portugal entered EU, and producers were permitted to buy own aguardente on the open market.
  • 2003 a new combined body IVDP Instituto dos Vinhos do Porto e do Douro was created to supervise Port and Douro wine producers.
  • Recently:
    • improved version of Patamares
    • continued focus on the “5” but other local varieties are also noted
    • alternative solutions for foot-treading used on wines of all Q levels.
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2
Q

Port growing environment, location/climate

A

Three sub-regions start at coast and work inward

  • Mild climate, moderated by ocean,
  • constant humidity aids maturation (prevents too high evaporation

Baixa Corgo

  • maritime - wet - rot/fungus
  • 900mm rain, cooler climate
  • prod fruit for inexp Ruby and Tawny Port

Cima Corgo

  • 700mm rain, warmer, drier
  • some VY at altitude giving hi diurnal range good for hi acid and aromas (flatter areas - fruit is jammy)
  • most well known producers in this area
  • prod age indicated Tawny Port, Vintage Port

Douro Superior furtherest from coast

  • 450mm rain, hottest, driest - drought frequently an issue
  • sparsely planted, contains some flatter land and allows mechanisation (plantings increasing)

River Douro

  • runs through each region, creating micro climates
  • VY sites differ in aspect and altitude even in one VY there can be differences in ave temp and sunlight exposure
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3
Q

Soils for vine growing in Douro valley

A
  • Stony, shallow, free draining, poor in nutrients - limits vigour
  • Bedrock = schist
  • Schist is key to the vines being able to survive.
  • Tectonic activity results in the schist splitting vertically, allows vine to penetrate to find water.
  • The growing area boundary is common with the schist soil boundary - remaining inpenetrable granite not suitable for growing.
  • Irrigation is not allowed except in circumstances due to drought where vines may experience hydric stress.
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4
Q

Describe vineyard lavouts in the Douro Valley

A

Steep slopes many with gradients of 30deg

Three types of layouts

Socalcos

  • traditional, narrow terraces, supported by walls of dry rock (Unesco)
  • planting density 6000 v/ha
  • Not suitable for mech - only vines planted at lower density - tractor can access

Patamares

  • terracess supported by steep earth ramp
  • Small tractors can access on diagonal tracks -ramps take space
  • cheaper to implement and maintain than socalcos
  • erosion, weeds problematic
  • density is low (3000 - 3500 v/ha)
  • Large and Wide patamares -
    • support two rows, more efficient use of land, but uneven ripeness as exterior row gets more sun
  • Narrow patamares- only one row, more modern,
    • carved by newer, smaller bulldozers and precise construction
    • tilted slightly toward slope and from 1 side of terrace to the other - improves water absorption and drainage, reduce erosion.
    • uneven ripeness less of an issue

Vinha ao Alto - currently ltd use

  • vertical rows up the slopes
  • water run off & erosion a problem
  • least expensive - allows high density planting (5000 v/ha) and mechanisation IF it is not too steep.
  • Above 40deg slopes no mechanisation poss - so patamares will be used.
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5
Q

Vineyard Management practices in Douro Valley

A

Trellising

  • Vines are cordon trained, spur pruned; or head trained & cane pruned
  • VSP trellising promotes even sun exp and ripening - allows mech where poss.
  • Summer pruning (leaf removal) ensures sun exp esp for late ripening varieties.

Rootstock - tolerant of drought

  • 110R 1103P hybrids Vitis rupestris and Vitis berlandieri
  • When VY is replanted key focus:
    • vine density
    • layouts that allow mechanistion
    • selecting best planting material for the area (could mean diff var on same terrace)

Yield: 55hl/ha - water, hazards, disease mean ave yield more likely 30hl/ha

Hazards

  • late spring frost (highest alt)
  • sometimes wet weather from west in summer (flowering/frutset disrupted) - esp in Baixa Corgo
  • downy mildew/botrytis bunch rot - managed by can mgt and fungicide spray

Fertilisers

  • used as necessary - imp nutrient status of soil

Herbicides

  • control weeds that compete with vines for water and nutrients on the slopes of patamares

Cover crops esp on slopes of Vinha ao Alto slopes

  • erosion prev, & impr soil structure & nutrition
  • reduce presence of weeds.
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6
Q

Harvesting in Douro Region

A
  • Largely by hand due to topography
  • increasingly diff to find labour
  • harvest tends to start in Douro Superior (more inland) and end in Baixa Corgo
  • Harvest takes several weeks due to:
    • Various microclimates in the valley,
    • different plantings,
    • prevalence of hand harvesting
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7
Q

What are the preferred black varieties for Port wine?

A

Touriga Franca

  • late ripening - suits warm, sf sites low alt.
  • tight bunch, thick skin (resists fungal dis), vigorous
  • blend for: tannin, colour, acidity, juicy red fruit, black fruit & floral aromas

Touriga Nacional

  • mid ripening
  • thick skin, excessive veg, vigour - needs summer pruning
  • blend for : deep colour, high tannin, retains acidity, concentrated black fruit & floral, long ageing potential - used in premium and long-matured wines
  • suscept. to coulure (lowers yields, causes vine imbalance)

Tinta Roriz (Tempranillo / Arogarez)

  • early ripening
  • high yields must be ltd otherwise lacks concentration
  • blend for: body, deep colour
  • best in cool sites otherwise suffers water stress

Tinta Cão

  • late ripening
  • small, thick skin grapes, low yield, tolerates heat
  • blend for : concentrated wines, high acidity - ages well

Tinta Barroca

  • early ripening best on cool sites, alt and NF (Baixo Corgo/Cima Corgo)
  • blend for: earthy char, lacks acid unless fm cool site, colour fades, high yields
  • suffers heat damage and stress unless grown in cool site

Tinta Amarela (Trincadeira)

  • tight bunches - susceptible to fungal disease
  • blend for : full bodied wine, concent. black fruit, spicy notes, approachable young, capable of ageing.

Sousao

  • thick skin, deep colour
  • blend for: high levels of acidity, deep colour
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8
Q

What are the preferred white grapes for Port?

A

Malvasia Fina

  • produces neutral wines
  • med acidity
  • full body, slight honey character

Moscatel

  • aromatic variety,
  • used for unaged styles.
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9
Q

Describe extraction techniques for Port

A

Fermentation

  • Fermentation is stopped when the residual sugar level reaches between 80 - 120g/l.
  • This takes about 2 days.
  • This means that the maceration/extraction technique needs to be very efficient to achieve maximum extraction in this fairly short time, as the Port relies on phenolic compounds, and deep colouring to mature successfully.

Methods used for extraction

Foot treading

  • traditional, no damage to seeds,
  • still used for some premium styles
  • “legares” are granite, 80cm deep
    • large surface area ensuresnmax surface area of skin and must contact.

Modern “legares”

  • robotic, silicon feet on ss gantry - initial investment is high
  • the feet press down on the lagar floor, punch down the cap
  • reduces reliance on manual workforce
  • equivalent quality compared to traditional lagares.

Pump Over

  • Same as for non-fortified wine.
  • can produce Port of a deep colour, but not as effective as lagares

SS Pistons

  • Open ss vats, pistons punch down on programmed schedule
  • can be used together with pump over
  • almost as effective as lagares

Autovinifier

  • sealed concrete / ss tank does not require electricity
  • Rising pressure of co2 produced by fermentation pushes the must up through the pipes in the holding tank
  • At a certain level of pressure a valve is released and the wine in the holding tank sprays down over the cap.
  • Delivers very little extraction - wines are lighter in body and colour
  • suits basic Tawny, Ruby Port and White Port.
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10
Q

Describe production process of Port

A

Fermentation

  • De-Stemm? Grapes may or may not be de-stemmed
  • Ripe stems - reduce compacted pomace aids draining after ferm stopped & free run wine drained.
  • Extraction via the listed methods
  • Most fermentation in SS, temp cont, easy to clean
    • can cool tank to slow ferm & increase extraction
    • Ferm temps red 28 - 32 degC
    • white 17 - 22 degC
  • Many prod use ambient yeast - sufficient to start the ferment. Completion not a concern for Port
  • Fermentation stopped at 5 - 7% abv depending on RS desired (normally 80 - 120g / l)
  • Wine is drained : fast & efficient essential – risk of sugar loss if ferm continues
    • remaining grape skins will be pressed
    • press wine used for blending, additional colour and tannin to support ageing.
  • Aguardente is added to the free run
    • Fortification is to 19 - 22% abv
    • Spirit must be 77% abv from grape products (law)
    • The amount is significant and its own flav/char may be blended into the wine. 1 litr spirit: 4 Ltr must
    • Some producers choose aguardente with fruity esters to add character / otherts neutral spirit
    • High Q spirit is added to premium wines, less expensive spirit to inexp wines
  • Malo C does not occur - lactic acid bacteria cannot tolerate the high alcohol after fortification
  • Adjustment – Acidification common
    • Grapes are picked when ripe - judged by tann + flavour. If acid lo/PH too hi >acidification common
  • Clarification:
    • wines remain in Douro over the winter. They clarify naturally during this time and then are racked off the gross lees.
    • A rotary vacuum filter extracts remaining wine off the lees

In the spring wines are shipped to lodges in the coastal town Vila Nova da Gaia.

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11
Q

Port Maturation - Describe

Note further maturation details under each of the “Styles”.

A

The style, quality, price of Port is determined by Q of base wine and maturation process

  • min ageing per style is legally defined
  • many Ports must be tested by IVDP before the wine my be specified on the label

Decisions start in the growing season

  • weather; canopy management; harvesting

Parcels are treated differently depending on style to which they are suited

  • no bitter tannins & less extraction on least ripe grapes: less concentrated styles : Tawny Port
  • deep extraction : colour, tanning, flavour on best quality grapes for concentrated styles suitable for ageing (Vintage Port)

Where

  • Traditionally all port was matured at Vila Nova de Gaia today, insulated, humidity controlled lodges closer to the vineyards are being introduced. (tourists in VNdG - congestion)
  • VNdG is suitable because Atlantic cools the temperatures and keeps humidity high suitable for ageing

How

Vessels:

  • Most Port is matured in oak even for a short time
  • smaller the barrel the higher the rate of oxidation
  • gentle oxidation takes place in 600l “pipes”
  • balseiros - 100 000l barrels may also be used to store the Port and keep it fresh
  • no new oak aromas are desired in Port

Racking

  • off the lees takes place during maturation to prevent off flavours
  • this also increases oxidation

Ullage -leaving space at top of barrel also increases oxidation

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12
Q

Describe Ruby Port

A
  • m body, m tannin, red and black fruit
  • protective winemaking, fermentation in ss/concrete
  • acc - good Q; lower price points
  • often simple, fruity, slightly harsh alcohol.
    • base wine is early drinking quality not suitable for ageing (low tannin)
    • cheaper aguardante - lower price point
    • normally blends of more than 1 year
    • Limited ageing (max 3 yrs) ss/concrete/large oak
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13
Q

Describe Tawny Port

A
  • Light extraction, appears light brown, paler like old wine (garnet - brown)
  • Fermenting juice must be drained early, the concentrated remaining wine adds colour/flavour to Ruby Port.
  • Ageing 2 - 3 years (max allowed is 3) - same as Ruby Port
  • med body, low to med tannin
  • toffee, dried fruit, nut, caramel, stewed fruit, sultana
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14
Q

Describe Tawny and Ruby Reserve Port?

A
  • Ruby:
    • Style: R&B fruit, m tann, m body. Fruity but alc mb harsh (less exp aguardente)
    • Base wine suit for early drinking (insuff extraction to support ageing)
    • Protective wm technique, age in bulk (SS/concrete/old,large wood) max 3yrs
    • Wine usually a blend (younger/older) to achieve cons style
    • A/G Inexp price point
  • Tawny:
    • Light extraction for brownish colour, fermenting must drained early - remaining conc wine for adding col/flav to Ruby Port
    • Aged no longer than Ruby ; wm similar, ageing similar
    • Style; m int dried fruit, nuts, caramel; lo tann, m /m+ body
    • A/G Inexp/ lower price point

Reserve Rubies and Tawnies are made from a higher quality wine than the basic level.

  • Res Tawny - min ageing 6 years
  • Res Ruby - no min ageing but must be tasted+appr by IVDP
    • it will be more concentrated and higher Q than the Ruby
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15
Q

What is Tawny with Indication of Age?

A
  • May be labelled as either 10, 20. 30. or 40 years old
  • Matured long period in pipes (620-640l) - controlled exp to O2
    • tannins soften, alcohol integrates,
    • primary flavours develop into tertiary (dried fruit)
    • oxidative flavours develop - caramel, nuts
    • NO OAK
  • Clarification and Stabilisation
    • Occur naturally as the wine ages, no filtration before bottling
  • Blends will be more than 1 vintage, incl younger and older wine than the age on label
  • IVDP tests & deems wine to have the char of the specified age
  • During ageing wine evaporates, barrels are topped up, making this an expensive style compared to the others.
  • Sales of this style have increased, and stocks are depleting, and prices are increasing
  • Lately a new sub-category of this wine “Very Old Tawny Port” (no age)
    • Taylors Scion (more than 150 yrs)
    • Grahams Ne Oubile (dates from 1882)
    • these wines are rare, given the long maturation and demand sprem prices.
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16
Q

What is Colheita Tawny?

A
  • Colheita = Vintage therefore Single Vintage TAWNY Port
  • Aged, small barrels, min 7 yrs (highly oxidised)
  • Label must state year of vintage and year of bottling
    • (wine will only be bottled upon demand - it stays fresh and can be topped up with spirit or other wines to avoid ullage
  • Colheita Port is generally cheaper than Vintage Port
  • A very old Colheita Port can sell for Sprem price
17
Q

What is Vintage Port?

A

Vintage Port - Wines from 1 vintage

  • Timing: Prod registers intention to declare) in 2nd yr post harvest - IVDP tasting panel approves
  • Quality
  • Usually wines - exceptional quality
  • vintage must be good & from a high quality plot and/or old vines
    • EG: eg Quinta do Noval “Nacional” - produced from old, ungrafted vines
  • often many producers declare in a year - eg 2011 and 2016, other times mixed - but consider market demand
    • if declaring 2 years in a row, sales of one could erode sales of the other

Varieties

  • Key components Touriga Nacional, Touriga Franca
    • colour, tannin, flavour
    • deeply extracted for long term ageing

Winemaking

  • Batches stored in large tanks to avoid too much oxidation
  • Matured max 3 years in large barrel (norm 18-20m) before extensive bottle ageing
  • Maj bottled 2nd spring post harvest - enough time for anthocyanin bonding to polymerise the tannins - stabilises colour and gives wine ageing ability
  • Bottled without fining/filtration (expect heavy deposit later)

Young Vintage Port Profile

  • deep colour, full body, high tannin, pron ripe black fruit and floral notes

Aged Vintage Port Profile

  • dev flavours of dried fruit,
  • tannins and alc well integrated
  • VG - OS Q prem - Sprem price
  • Profitable as relatively short time in wood vessels before bottling.

Wines that don’t qualify for vintage could be come

  • Single Quinta Port; LBV; Crusted Port; Tawny Port
18
Q

What is LBV Port?

A
  • Ports from a single year
  • must be bottled 4 - 6 years after harvest
  • Fruit may be lesser Q than Vintage Port thus less ageworthy
  • Before bottling- stored in SS or large wood vessels to avoid oxidation
  • ready to drink on release
  • Normally filtered - can be drunk without decanting
  • Little more fruit intensity and tannin than Reserve Ruby
  • Good to VG Q - mid priced

If unfiltered

  • many 4 - 5 years in wood vessels before release
  • more body than filtered and can be aged further in bottle
    • will state “unfiltered” on bottle
    • can be labelled “bottle matured” if aged 3 years in bottle
    • best taste similar to young Vintage
  • VG Q, mid price

An LBV Port may have been wine originally registered for Vintage Port but didn’t qualfiy.

19
Q

What is the difference between a Colheita, LBV and Vintage Port?

A

Vintage Port

  • Top of the range: price, aging potential and prestige
  • made only from the best grapes of a single vintage, from a high quality vineyard (A or B?)
  • and only in years that have been “declared” vintage-worthy -usually just a few times a decade.
  • Beyond that, the wines are made similarly to other Ports, fortified with spirits to arrest fermentation and preserve residual sugar.
  • Vintage Port sees only two years of aging at the winery before each producer decides on its own whether to declare a vintage.
  • When IVDP approved the wines spend max 3 years in large wooden barrel (norm 18 - 20m)
  • Majority bottled in 2nd spring after harvest - enough time in wood for anthocyanin-tannin bonding which polymerises tannins stabilising the wines colour and enhancing age potential.
  • No fining or filtration (expect heavy deposit)
  • They are usually bottle-aged in cellars for many years until they mellow and mature into their potential.
  • Profile: deep colour, full body, high tannin, pron black fruit and floral notes (older wines more tertiary chars and better alc/tannin integ)

LBV Port

  • Ports from a single year
  • must be bottled 4 - 6 years after harvest
  • Fruit may be lesser Q than Vintage Port thus less ageworthy
  • Before bottling- stored in SS or large wood vessels to avoid oxidation, ready to drink on release
  • Normally filtered - can be drunk without decanting
  • Little more fruit intensity and tannin than Reserve Ruby
  • Good to VG Q - mid priced

If unfiltered

  • many 4 - 5 years in wood vessels before release
  • more body than filtered and can be aged further in bottle
  • will state “unfiltered” on bottle
  • can be labelled “bottle matured” if aged 3 years in bottle
  • best taste similar to young Vintage
  • VG Q, mid price

Colheita Tawny Port

  • Colheita is a vintage tawny Port, made in a single year.
  • Must mature min 7 years
  • The distinguishing feature of a Tawny Port is oxidation.
  • They are paler and browner than other Ports
  • Have a mellow, nutty, slightly woody, dried-fruit character, derived from contact with air during long maturation in porous wooden casks.
  • Label must state year of vintage and year of bottling - as bottling can be spread over many years
  • During this period, evaporated wine may be replaced with spirit or other Tawny wine to avoid ullage
  • Colheita Port is cheaper than Vintage Port, however a very old Colheita can sell for Sprem price.
20
Q

Describe Single Quinta; Crusted Port.

A

Single Quinta

  • Made from wine from single vintage
  • May have registered but did not qualify for Vintage Port
  • One Estate (Quinta)
    • e.g. Taylors Quinta de Vargellas
    • Grahams Qinta de Malvedos

Crusted Port

  • Port wine may have been registered for Vintage Port but did not qualify
  • non-vintage, aged for up to 2 years in wood
  • bottled without fining/filtration - forms crust in bottle
  • can be released any time - but has considerable ageing potential
  • if matured 3 years in bottle - label can state “bottle matured”
  • good to very good Q, mid to prem price
21
Q

Describe Pink Port - Rose Port

A
  • Invented by Croft in 2000
  • Made from black grape variety, grown in cooler areas (high alt or Baixa Corga)
  • few hours of maceration, then the wine is drained
  • free run juice (poss some of lightest press-juice might be added)
  • clarified before fermentation
  • fermentation at low temps 15 - 16 degC - to retain red berry aromas
  • neutral aguadente and high quality is used so as to not stand out and influence the delicate flavours
  • usually low tannin compared to other Ports
  • Wines bottled soon after fortification
  • Released within 1 year
  • inexp - mid price
  • Colour and flavour profile differ per producer - typically salmon - almost ruby.
22
Q

Describe White Port

A

Grape varieties for White Port are scattered through different vineyards - typically harvested at the same time (kept separate)

  • If vineyard / block is totally white this might be harvested first.

White Port is made in range of styles - varying sweetness and oxidation.

Fruity, unoxidised

  • mainly Moscatel in the blend - aromatic, fruity, floral
  • in the winery:
    • crushed - SO2 - maceration (hrs) at chilled temp (ltd oxid)
    • ferment 17 - 18 degC to enhance fruity aromas
    • store in SS or very large oak casks - short period
    • lemon, med body, flavours of stone fruits / nuts

Slightly oxidised

  • limited ageing in Oak
  • will still express fresh fruit but with some nuttiness

Highly Oxidised

  • Mainly Malvasia in blend - subtle flavours become more honey, and nut with ageing
  • spend a little longer on skins (phenolics support wine as it ages)
  • fermented slightly warmer 20 - 22 degC to extract more phenolics
  • aged several years SMALL casks
  • amber/brown in colour -
  • flavours of caramel, citrus peel, dried stone fruit and nuts.

Labelling

  • Similar to Tawny Port:
  • Reserve” means aged in wood MIN 7 years
  • Aged Indic of 10,20,30,40 - as authenticated by IVDP tasting panel
  • Colheita” - single vintage aged MIN 7 years.
23
Q

Explain the legal structures governing the Port Industry

A

VDP - Instituto dos Vinhos do Douro e do Porto

  • governs interests of wine producers in Douro
  • supervises prod and trade of wines in Douro
  • regulates amount of Port that may be prod per year (based on market dem and stock)
    • the above to keep prices stable, by influencing supply and demand
  • holds register of vineyards & companies involved in wine production or shipping
  • controls vol of Port that can be released into the market per annum (to max of 1/3 of shippers total stocks)
  • analyses and tastes Port wines to ensure they meet the spec of the legally defined Port styles
  • Plays a part in promotion of Port & unfort wine from Douro Valley
24
Q

What is the Beneficio?

A
  • Refers to both the system to regulate Port production as well as to the amount of must that can be produced.

Referring to the system:

1. How much Port can be produced. Supervised by IVDP

  • VY parcels are evaluated and categorised A - I (g,h,i - no FW only still, spirits)
    • Location, aspect, altitude, soil and variety are “scored”.
  • A being highest rated ito expected quality, these VY can produce most wine
  • Qties decided annually
    • by IVDP, Growers, Producers -
    • takes market demand into consideration.
    • objective - keep prices stable, influencing supply & demand

2. What should the price of grapes for Port be?

  • Beneficio sets the price, normally quite high
  • leads to growers trying to sell lower quality fruit within the Beneficio system, and higher quality outside of it.

3. The Debate:

  • demand for Port is declining - production vol permitted - red also.
    • Yet total VY area has been allowed to increase - leads to oversupply of fruit fpr unfortified wines compared to mkt demand.
      • prices for these grapes not set by Beneficio and oversupply has driven prices down
  • Port producers feel they re subsidising the unfortified wine industry by paying artifically high prices for grapes
25
Q

Comment on market structure, demand and sales of Port

A

Douro Valley - Land ownership is fragmented.

  • 32000 ha planted for DO Port. 21000 landowners
  • 92% of landowners own <5ha, and 43% < 0,5 ha
  • most sell grapes: 80% to large producers bal to co-ops

Co-ops produce 20% of wine.

  • they can sell under own label, but the prominence of the brands makes it attractive for co-ops to sell to the big producers
  • brokers also trade on behalf of..

IVDP Categories of Port

  • Standard - Ruby, Tawny, White, Rose
  • Special Categories: (Sales 23% vol and 45% by val)
    • Reserve - Ruby, Tawny, White
    • Tawny, White + Age
    • Colheita, Vintage, LBV, Single Quinta; Crusted

Port Sales

  • 2019 75 Ml prod, 73 Ml sold - grad decline since 2000 (million litres). Decline is seen mostly in the inexpensive styles
  • 82% of sales from export - top France, next biggest is domestic market - Portugal
  • Due to effective marketing and promotion there has been an increase in the average price of premium wines
  • Premium wines also make up 45% of the sales value, while 23% of the sales volume

Consolidated Market:

  • 30 - 35 producers produce significant volumes.
  • 5 main groups account for 80% by volume
    • Porto Cruz: Gran Cruz
    • Symington Family Estates: Cockburn’s, Dow’s, Graham’s, Warre’s
    • Sogrape: brands Sandeman
    • Fladgate Partnership: Taylors; Croft
    • Sogevinus: Kopke

Dealing with Decline in Demand:

  • Decline is due to alternative choices for aperitifs, so Port drinks as aperitifs is being promoted
    • White Port (unaged) and Tonic (lower alc than other spirits)
    • Rose Port in cocktails
  • Diversify:
    • Some producers diversifying into unfortified wine
    • Symmington, Quinta do Noval
  • Promotion in Hospitality sector
    • Grahams 45l Tawny Port for presenting to customers as a digestif (instagram moment)