3 IS Flashcards

1
Q

is a from a structured set of questions or list of questions or items used to gather data from respondents like attributes, attitudes and actions of a
population.

A

QUESTIONNAIRE

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2
Q

is a structured conversation where one participant asks questions and the other provides answers

A

INTERVIEW

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3
Q

is a face-to-face interaction/ encounter with the respondent’s actual activity

A

OBSERVATION

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4
Q

Respondents are free to answer in their own words. These types provide more detailed and qualitative data.

A

OPEN-ENDED QUESTIONS

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5
Q

Respondents are given predefined options to choose from. These are easier to analyze as the answers are fixed.

A

CLOSE-ENDED QUESTIONS

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6
Q

These questionnaires ask respondents to rate a
particular item or statement on a scale, often used for measuring attitudes, opinions, or
satisfaction

A

RATING SCALE QUESTIONS

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7
Q

PRIMARY SOURCES OF DATA
1. S & Q
2. I
3. E & O
4. C
5. F
6. F
7. D

A
  1. Surveys and Questionnaires
  2. Interviews
  3. Experiments and Observations
  4. Case Studies
  5. Field Studies
  6. Focus Groups
  7. Direct Measurements
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8
Q

SECONDARY SOURCES OF DATA
1. B & T
2. R & A
3. G & P
4. D & A

A
  1. Books and Textbooks
  2. Research Papers and Articles
  3. Government Reports and Publications
  4. Databases and Archives
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9
Q

SECONDARY SOURCES OF DATA
5. N & M
6. C & R
7. I
8. P & R
9. S & W
10. H
11. C

A
  1. News Media and Magazines
  2. Company Records and Reports
  3. Industry Reports
  4. Public Databases and Repositories
  5. Social Media and Web Analytics
  6. Historical Documents
  7. Census Data
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10
Q

refers to data that is collected firsthand for a specific research purpose. This data is original and has not been previously analyzed.

A

Primary data

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11
Q

refers to data that has already been collected, processed, and
published by someone else. This data is used for purposes other than the one for which
it was originally collected.

A

Secondary data

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12
Q

Different Citation Styles:

A

APA MLA Chicago

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13
Q

It is a citatation style that focuses on the author’s name and publication year, and it’s commonly used
in social sciences.

A

APA

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14
Q

It is a citation style that prioritizes the author’s name and page number for in-text citations and is
often used in humanities.

A

MLA

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15
Q

It is a citation style that offers two styles: the Notes and Bibliography system (commonly used in history, literature) and the Author-Date system (commonly used in sciences).

A

Chicago

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16
Q

Most Common Research Designs

A

Descriptive Research Design, Correlational Research Design,
Experimental Research Design

17
Q

Purpose: To describe characteristics of a population or phenomenon being studied. This design doesn’t test hypotheses but provides a detailed picture of what is happening.

A

Descriptive Research Design

18
Q

Methods: Surveys, case studies, observational studies, and content analysis.

A

Descriptive Research Design

19
Q

Example: Describing the demographic characteristics of a group of consumers
using surveys or describing the behavior patterns of students in a classroom through observations.

A

Descriptive Research Design

20
Q

Purpose: To explore the relationship between two or more variables, without manipulating them. It doesn’t establish cause and effect but identifies if a relationship exists.

A

Correlational Research Design

21
Q

Methods: Surveys, observational data, statistical analysis (correlation
coefficients).

A

Correlational Research Design

22
Q

Example: Studying the correlation between students’ study hours and their academic performance.

A

Correlational Research Design

23
Q

Purpose: To determine causality by manipulating one or more independent variables and observing the effect on the dependent variable. This design aims to establish cause-and-effect relationships.

A

Experimental Research Design

24
Q

Methods: Randomized controlled trials (RCTs), laboratory experiments, field
experiments.

A

Experimental Research Design

25
Q

Example: Testing a new teaching method to see if it improves student performance by randomly assigning participants to control and experimental groups.

A

Experimental Research Design